Subaru Trade-Up Advantage Sales Director

Jim Keras Subaru•Memphis, TN

About The Position

We are seeking a highly motivated and results-driven Subaru Trade-Up Advantage Sales Manager to lead and execute our customer upgrade and vehicle acquisition strategy. This role is responsible for managing and growing the dealership’s Trade-Up Advantage program, driving customer retention, increasing vehicle sales, and sourcing high-quality pre-owned inventory through proactive customer outreach. The ideal candidate is a strong communicator, highly organized, and experienced in automotive sales, customer engagement, and CRM-driven follow-up strategies. Jim Keras Subaru has served the Memphis, Tennessee community and its surrounding areas for over 50 years. We're a family-owned organization and pride ourselves in upholding the Subaru Love Promise in all we do. Why should you join? Competitive Payplan 5 day work week (closed on Sundays, 1 weekday off) Great benefits package Friendly, employee-centric work atmosphere All Jim Keras Automotive Full-Time Employees Receive: Medical Insurance Dental Insurance Vision Insurance 401(k) Paid Vacation Days Annual Christmas Party Annual Christmas Bonus (based on tenure) Employee Vehicle Purchase Program Employee Discounts on Parts and Service Employer Paid Lunches Every Saturday LASTLY... This is a unique opportunity to take ownership of a high-impact program within the dealership. As the Subaru Trade-Up Advantage Sales Director, you will play a key role in driving customer loyalty, increasing sales volume, and building long-term client relationships.

Requirements

Previous automotive sales experience preferred (Subaru experience a plus)
Strong communication and interpersonal skills
Proven ability to build rapport and close deals
Self-motivated with a high level of accountability
Experience with CRM systems and follow-up processes
Ability to manage multiple customer interactions and priorities
Strong organizational and time management skills
Comfortable working in a fast-paced, performance-driven environment

Nice To Haves

Experience in equity mining, BDC, or vehicle acquisition roles
Leadership or team management experience
Familiarity with dealership sales processes and inventory management

Responsibilities

Lead and manage the dealership’s Subaru Trade-Up Advantage program
Identify and engage current Subaru owners to present trade-up opportunities
Proactively contact customers via phone, text, and email to generate appointments
Analyze customer equity positions and ownership cycles to create upgrade opportunities
Coordinate with sales managers to structure competitive trade-in offers
Work closely with the service department to identify service lane opportunities
Maintain accurate and detailed CRM records of all customer interactions
Set, track, and achieve monthly performance goals and KPIs
Assist in training and mentoring team members on trade-up strategies
Drive both new vehicle sales and used inventory acquisition