Subaru Brand Consultant
About The Position
This role is for a Subaru Brand Consultant at Subaru of Santa Monica, a dealership that operates as a hospitality company. The position focuses on building relationships with customers who are drawn to the Subaru brand for its safety, reliability, and outdoor capability. The ideal candidate will come from a hospitality, outdoor lifestyle, fitness, wellness, or education background, with no prior automotive experience required. The role emphasizes authentic communication, genuine interest in the customer, and building a loyal client base through trust and transparency. The company, Swickard Auto Group, has a strong culture focused on employee and customer experience, with over 40 locations on the West Coast, Alaska, and Hawaii.
Requirements
- No automotive experience required; paid Subaru brand and product training provided.
- Hospitality, outdoor and lifestyle industries, fitness, wellness, education, or comparable guest-facing experience strongly preferred.
- Warm, authentic presence; ability to be real, well-prepared, and genuinely interested in buyer needs.
- Genuine enthusiasm for Subaru's values: safety, reliability, outdoor capability, and community.
- Self-motivated with a drive to build a long-term book of returning clients and referrals.
- Comfortable with CRM tools and digital communication, or quick to learn them.
- Valid driver's license with a clean driving record.
Nice To Haves
- Hospitality experience welcome.
- Outdoor lifestyle experience welcome.
- Veterans encouraged to apply.
Responsibilities
- Welcome guests with genuine curiosity, understanding their vehicle usage and priorities before presenting options.
- Develop deep product knowledge through paid training, covering the full Subaru lineup, safety technology, AWD, outdoor capability, and EVs.
- Present vehicles, conduct test drives, and guide purchase decisions with transparency and without pressure.
- Build and manage a client pipeline through consistent follow-up and CRM use.
- Collaborate with finance and management to ensure a seamless purchase experience.
- Meet monthly targets for volume, gross, and CSI (Customer Satisfaction Index).
- Represent Subaru of Santa Monica and Swickard's hospitality standard in all guest interactions.
Benefits
- OTE of $50,000 - $120,000+/yr
- Paid Subaru brand and product training from day one
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Clear career path with opportunities for growth into senior sales, finance, and management roles.
- Employee vehicle purchase and service discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
