Automotive Sales Consultant - Subaru Cary

Hol-Dav Inc•Cary, NC

3d•Onsite

About The Position

Johnson Subaru of Cary is seeking motivated, personable Automotive Sales Consultants to join their growing team. This role involves guiding customers through significant purchasing decisions, understanding their needs, becoming a knowledgeable resource on vehicles, and creating an experience that earns trust and future business. Success in this role is driven by effort and performance, with opportunities for direct influence on success. The company emphasizes that prior automotive industry experience is not required, as qualities like hospitality, communication, curiosity, relationship building, follow-through, and a desire to help people are transferable from various careers.

Requirements

Motivated, coachable, relationship-oriented, and comfortable being accountable for their own results.
Strong interpersonal and relationship-building skills.
Excellent verbal and written communication.
The ability to listen, ask good questions, and establish trust.
A positive, professional, and customer-focused approach.
Strong organizational and follow-up skills.
The ability to manage multiple customers, leads, appointments, and priorities.
Comfort using technology and the ability to learn dealership CRM and sales systems.
The ability to work independently while contributing to a team environment.
A strong work ethic and willingness to consistently prospect, follow up, and develop new business.
A willingness to learn the product and complete required Subaru and dealership training.
A valid driver's license and driving record acceptable under company standards.
Flexibility to work a retail automotive schedule, including evenings and weekends as required.

Responsibilities

Welcome guests and create a professional, comfortable, and engaging sales experience.
Ask thoughtful questions to understand each guest's transportation needs, preferences, lifestyle, and budget.
Help guests select new and pre-owned vehicles that fit their individual needs.
Present and demonstrate vehicle features, technology, safety systems, and ownership benefits.
Conduct professional and informative test drives.
Assist guests in evaluating purchase, lease, and trade-in options.
Prepare and present pricing proposals in accordance with dealership guidelines.
Partner with Sales Management and Finance to help customers move smoothly through the purchase process.
Maintain accurate and timely customer information and activity in the dealership's CRM system.
Respond to leads and maintain consistent follow-up with prospective and existing customers by phone, email, text, and other approved channels.
Develop repeat and referral business by building relationships that extend beyond the initial sale.
Maintain strong knowledge of Subaru vehicles, new and pre-owned inventory, manufacturer programs, available options, warranties, and competitive products.
Complete required manufacturer certifications and dealership training.
Coordinate and conduct professional vehicle deliveries, ensuring guests understand the features, technology, maintenance needs, and resources available with their new vehicle.
Introduce customers to our Service team and help establish the relationship that will support them throughout their ownership experience.
Follow up after delivery to ensure satisfaction and continue building the customer relationship.