S/L Student Social Media Manager
About The Position
The Student Social Media Manager promotes Westminster University's men's and women's cross country and track and field programs through creative, engaging digital content. The role creates, manages, and publishes content across team social media platforms to highlight student-athlete achievements, team culture, competitions, recruiting initiatives, and program successes. The position is suited to an organized, creative student who understands social media trends and is passionate about storytelling through athletics. The manager primarily oversees the team's Instagram accounts, develops graphics and video content, provides event coverage when appropriate, and monitors engagement. The role also involves coordinating with coaching staff so that content supports program goals and follows university branding standards, while maintaining a positive and professional online presence reflecting the university's mission and values. The position offers hands-on learning in sports marketing and communications, brand management, content creation and storytelling, photography and videography, event coverage and promotion, and collegiate athletics administration. The position also includes promoting an inclusive Westminster in keeping with the university's Diversity Statement and participating in developmental activities to increase understanding and awareness of diversity, equity, and inclusion as they relate to the individual and their field of work, profession, or discipline.
Requirements
- Must be a currently enrolled Westminster University student in good academic standing.
- Strong knowledge of major social media platforms and content creation tools.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Ability to work independently and meet deadlines.
- Availability to attend select practices, competitions, and team events, including occasional evenings and weekends.
Nice To Haves
- Experience managing social media accounts for organizations, teams, or businesses.
- Experience with Canva, Adobe Creative Suite, CapCut, or similar graphic design and video editing software.
- Photography and videography experience.
- Interest in collegiate athletics, cross country, and track and field.
- Creative content development.
- Graphic design.
- Photography and videography.
- Video editing.
- Social media analytics.
- Time management.
- Team collaboration.
Responsibilities
- Manage the team's social media accounts, primarily Instagram.
- Create and publish content promoting cross country and track and field student-athletes, coaches, competitions, and team accomplishments.
- Design graphics, reels, highlight videos, and other digital content.
- Provide live event coverage during competitions when appropriate.
- Monitor social media engagement and respond to messages and comments as directed.
- Assist with recruiting-focused content showcasing the Westminster student-athlete experience.
- Coordinate with coaching staff to ensure content aligns with program goals and university branding standards.
- Maintain a positive and professional online presence that reflects Westminster University's mission and values.
- Assist with special projects, marketing initiatives, and other duties assigned by the coaching staff.
- Promote an Inclusive Westminster in keeping with the university's Diversity Statement.
- Participate in developmental activities to increase understanding and awareness of diversity, equity, and inclusion.
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
