Social Media Student Worker

Bethel University•Mishawaka, IN

19h

About The Position

The Social Media Marketing Student Worker supports Bethel University’s official social media presence through content creation, community engagement, campus storytelling and social media planning. The role contributes content for real audiences while working within university brand standards, campaign priorities, deadlines and platform-specific expectations. The position provides practical experience in content strategy, audience engagement, photography, short-form video, caption writing, student interviews, trend research, content planning and basic analytics. The student worker identifies relevant stories and campus moments, creates content for different social platforms, and evaluates content performance. Areas of emphasis may vary according to the student’s strengths, interests and departmental needs. All student workers collaborate, contribute ideas and support the overall goals of Bethel University’s social media presence. This is a paid student worker position for Fall 2026, for up to 9 hours per week. A regular weekly schedule will be established around class availability and departmental needs. At least one hour of recurring weekly overlap with other interns or student workers will be prioritized when schedules allow. The worker participates in recurring Enrollment Marketing team meetings. Some evening or weekend availability may occasionally be needed for campus event coverage, and some responsibilities may be completed remotely when appropriate. Social media account access may be provided according to assigned responsibilities. Bethel University seeks employees who are committed to its evangelical Christian values and lifestyle and who profess a personal relationship with Jesus Christ. Faculty and staff are required to adhere to the University’s Lifestyle Covenant and religiously based statement of responsibilities for employees. Bethel University states that it does not discriminate on the basis of race, color, age, sex, disability, or national or ethnic origin in employment opportunities, and reserves the right to prefer employees on the basis of religion as permitted by Title VII.

Requirements

Familiarity with major social media platforms and current content formats.
Strong written communication skills.
Basic photography and/or video-content skills.
Ability to create usable content with a smartphone.
Strong organization and time-management skills.
Ability to learn social media management and analytics tools.
Ability to follow Bethel University brand and social media standards.
Be friendly, approachable and comfortable interacting with others.
Be creative, observant and curious.
Be comfortable approaching students for photos, interviews or content.
Use sound judgment when representing Bethel University publicly.
Be reliable with scheduled content coverage and deadlines.
Be willing to receive feedback and revise work.
Be proactive about identifying moments and stories worth sharing.
Communicate clearly when something is unclear or cannot be completed as planned.
Commitment to Bethel University’s evangelical Christian values and lifestyle, including professing a personal relationship with Jesus Christ and adhering to the University’s Lifestyle Covenant and employee responsibilities.

Nice To Haves

Experience with Adobe Creative Cloud, Canva, photography or video editing.

Responsibilities

Capture authentic photo and video content representing campus life, academics, events and student experiences.
Assist with short-form video, Stories, posts and other platform-appropriate content.
Draft captions and support social storytelling.
Conduct brief student interviews and gather quotes or content.
Identify and help curate user-generated content.
Monitor comments, messages, tags and mentions as assigned.
Assist with appropriate audience responses and community interaction.
Develop polls, Q&As, student takeovers and other interactive content.
Build relationships with students, organizations and campus partners to identify content opportunities.
Contribute ideas to the social media content calendar.
Identify campus events and experiences worth covering.
Research current social media trends and recommend appropriate opportunities for Bethel.
Monitor peer institutions and relevant accounts for trends and ideas.
Assist with basic social media analytics and reporting.
Participate in brainstorming, campaign planning and relevant Enrollment Marketing meetings.
Maintain organized photo, video and content files.
Support additional social media and Enrollment Marketing needs as assigned.