Student Marketeer - University of Wisconsin-Eau Claire

Red Bull•Eau Claire, WI

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive brand image and product understanding on campus and in the region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer contact, product trials, and participation in Red Bull events. The position involves building and executing an innovative campus plan, developing relationships with local individuals and student groups, identifying collegiate content creators, and sharing authentic content on social media. You also work with local sales account managers to improve product availability and visibility, expand distribution, and maintain store standards. The role calls for flexibility, collaboration, attention to detail, accurate activity reporting, and sharing local insights and opportunities.

Requirements

Must be at least 18 years of age.
Must have a valid US driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, working behind the scenes, and winning sales.
A team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and values through everyday interactions with consumers and customers.
Build and execute a tailored campus plan that engages students and brings the brand to life at the university.
Build and maintain a network of relationships with key people on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to connect them with the World of Red Bull.
Promote product trial and awareness through sampling, answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create a memorable consumer experience.
Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.
Increase brand engagement on personal social media handles through authentic content.
Build relationships with local sales account managers and help ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to maintain visibility in sales accounts.
Ensure defined store standards are executed.
Share ideas and collaborate with the team through face-to-face and online interactions.
Plan and report activities accurately and on time through the dedicated online platform.
Provide local insights, trends, and opportunities to support business development.