Student Marketeer - University of Wisconsin-Eau Claire

Red Bull•Eau Claire, WI

2d•Onsite

About The Position

As a Red Bull Student Marketeer, you are part of the company’s brand and product ambassador program. Reporting to the local Field Marketing Specialist (FMS), you learn Red Bull’s target group and help drive brand image and product understanding on campus and in the surrounding region. The role focuses on reaching new consumers, engaging university students, increasing sales, and improving brand visibility through direct consumer interactions, product trials, and participation in Red Bull events. It offers flexible part-time hours in a creative and inclusive working atmosphere. The Student Marketeer represents Red Bull’s brand personality and values, develops and executes campus plans, builds relationships with students and local contacts, supports sales and distribution, creates authentic social media content, and reports activities and local insights. The role may involve representing Red Bull in branded outfits and operating the Red Bull Mini. Employees may need to lift or move items weighing 25 pounds or more.

Requirements

Must be at least 18 years old.
Must have a valid U.S. driver’s license.
Must be enrolled at a university or college.
Must be fluent in English.
Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
Immersed in student life and knowledgeable about the collegiate landscape and local city, including behind-the-scenes activities and hot spots.
Connected with a diverse range of influential groups and individuals on campus.
Affinity for project management, behind-the-scenes work, and winning sales.
Team player willing to represent Red Bull in branded outfits and onboard the Red Bull Mini.
May be required to lift and/or move items weighing 25 pounds or more, as needed.

Nice To Haves

Additional languages are an advantage.

Responsibilities

Represent Red Bull’s brand personality and company values through interactions with consumers and customers.
Build and execute an innovative campus plan that engages students and brings the brand to life at the university.
Build and maintain a network of relationships with key individuals on and around campus.
Identify local collegiate content creators in relevant Red Bull scenes and work with the FMS to connect them with Red Bull.
Increase the user base through product sampling and by answering consumer questions and concerns.
Work at Red Bull events, collegiate activations, and supported events to create an unforgettable consumer brand experience.
Build awareness and encourage participation in Red Bull collegiate events and activations.
Increase brand engagement through authentic content on social media handles.
Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
Collaborate with sales to open new Red Bull distribution points on campus and beyond.
Use relevant Red Bull assets to keep the brand top of mind in sales accounts.
Ensure defined store standards are executed perfectly.
Deliver executional excellence and attend to detail across all areas of the role.
Share ideas and collaborate with the team through regular in-person and online interaction.
Plan and report activities accurately and on time in the dedicated online platform.
Contribute local insights, trends, and opportunities to business development.