Student Marketeer Team Lead - Des Moines, IA

Red Bull•Des Moines, IA

About The Position

The Student Marketeer Team Lead (SMTL) supports the Field Marketing Specialist (FMS) in driving brand image and product trial in the market, alongside performing Student Marketeer duties. The role assists with Student Marketeer efforts and tool management, planning, and on-campus and in-field execution. It supports plans to build campus brand awareness, increase sales in-market and on campus, and drive direct and indirect product trial. The SMTL provides feedback on campus and in-market activities and supports team recruitment, onboarding, training, and activations. The role provides field support and coaching, demonstrates brand and product knowledge and execution standards, and helps coordinate sampling, university planning, inventory, fleet maintenance, warehouse management, and branded assets. It also supports the FMS with team motivation, recruitment planning, training, and activity aligned with regional and national priorities. This is a permanent, hourly role paying $17.00 per hour; the rate may change. Travel is listed as 0–10, and the position is not benefits eligible.

Requirements

Must currently be assigned to the Student Marketeer – Generalist role.
At least 6 months of experience as a Student Marketeer, formerly SMSU, Wing, or SBM.
Proven ability to lead a project and motivate team members.
Passion for the brand and demonstrated brand and product knowledge.
Desire to coach fellow Student Marketeers.
Able to work flexible part-time hours, including some nights and weekends.
Must be enrolled in a university or college.
May be required to lift and/or move items weighing 25 pounds or more as needed.

Responsibilities

Support Student Marketeers in the field by demonstrating expert brand and product knowledge.
Support the FMS in motivating and inspiring Student Marketeers in the field and office.
Contribute to trial-driving initiatives to grow the user base on and around campus.
Assist the FMS in building activities aligned with regional and national priorities and strategy.
Share ideas for bringing the Red Bull brand to life on campus.
Support sampling and university planning, scheduling, and feedback processes.
Occasionally participate in national marketing planning or brainstorming sessions.
Demonstrate the eight-step sampling technique during Student Marketeer missions.
Coach fellow Student Marketeers on shift to drive product trial and represent the brand on campus and in-market.
Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU.
Demonstrate Ace of Sales techniques, including the P.I.P.E. technique, during Student Marketeer missions.
Reinforce FMS guidance and deadlines for the RBU portal and provide feedback on plans.
Occasionally attend cross-functional or cell team meetings with the sales team.
Manage Student Marketeer sampling and seeding inventory and ordering through the local process or FGT.
Coordinate regular Mini fleet maintenance and fuel card management through Fleet Management.
Support scheduling or coordination related to warehouse management.
Provide the FMS with monthly analysis of branded assets, including Mini Coopers, clothing, and backpacks.
Share ideas with the FMS for monthly team meetings, opportunities, and coaching needs.
Support the training of new Student Marketeers.
Collaborate with the FMS on a market-level recruitment plan with a campus-focused approach.
Conduct recruitment missions alongside fellow Student Marketeers.
Support monthly training on execution standards, best-practice sharing, and competitive trend analysis on campus.