Student Assistant - FWS, Marketing Assistant

University of South Florida•Tampa, FL

2d•Onsite

About The Position

This position will review and make recommendations for content and layout of Parking and Transportation Services’ website, design and update marketing materials. The role involves creating and managing social media accounts for customer communication and public relations, crafting and posting messages, and monitoring content to disseminate information, market services, and enhance customer relations and the Division’s public image. It also includes assisting in representing the Division at campus and community tabling events, developing presentations, maintaining and optimizing the Division’s website, and drafting, updating, producing, and maintaining an inventory of promotional materials. Frequent interaction with the PATS Leadership team is expected.

Requirements

A high school diploma and appropriate college coursework and design and marketing experience.
Understanding of basic public relations principles and marketing techniques.
Must be a current USF student with Federal Work Study (FWS) award.
Applicant must have a current Federal Work Study (FWS) award for the current academic year in order to apply for this position. Applicants are asked to demonstrate proof of their FWS award by saving their “Award Overview” screen as a print screen and then pasting it into a Word or PDF document and upload it as part of any additional required application materials. If other documents (in addition to your FWS award) are required as part of your application, you must upload ALL documents as one document.

Nice To Haves

Knowledge of design programs such as Adobe Creative Suite, Canva and CapCut.
Knowledge of social media platforms such as Instagram and Facebook.
Be willing to share goals and interests to tailor the experience to meet both your needs and those of the Division.
Excellent written and oral communication skills with ability to engage others in conversation.

Responsibilities

Create and manage the PATS social media accounts as a tool for customer communication and public relations.
Craft and post messages and monitor content as appropriate to disseminate information, market and promote services, and enhance customer relations and the Division’s public image. Ensuring compliance with all University and Division requirements and policies related to social media presence.
Assist in representing the Division at campus and community tabling events.
Assist with the development of presentations.
Maintain, update and optimize the Division’s website.
Draft, update, produce, and maintain adequate inventory of promotional materials.
Frequent interaction with PATS Leadership team.