Strategy Intern (MBA)

Equinox • New York, NY

23h • Onsite

About The Position

The Strategy Intern will play a critical role in supporting Equinox’s Leads Journey Pilot, a live initiative focused on optimizing lead-to-conversion journeys through data, reporting, and AI-enabled communications. While this pilot will be the intern’s primary focus, the intern will also contribute to select ad hoc projects throughout the summer to gain broader exposure to Equinox’s business development, marketing, digital, and technology teams.

Requirements

• Currently pursuing a masters degree in Marketing, Management, Business, Analytics, Data Science, or a related field
• Strong analytical thinker with comfort working with performance metrics and reporting tools
• Interested in lifecycle marketing, CRM, AI, and customer journey optimization
• Organized, detail oriented, and able to manage multiple workstreams
• Comfortable collaborating across teams and embedding with stakeholders
• Curious, proactive, and eager to learn in a fast-paced environment
• Must have a legal right to work in the United States.

Nice To Haves

• Relevant major or previous internship experience with interest in long term employment with us preferred

Responsibilities

• Partner closely with Data Science to audit marketing and engagement data flowing through Engage
• Partner closely with Digital lead to synthesize various lead journeys into one cohesive process
• Identify key variables driving speed to response and speed to conversion
• Document best‑in‑class conversion journeys, including communication strategy, cadence, and touchpoints
• Support the build-out of KPIs and dashboards to measure Pilot performance
• Help establish daily reporting rhythms focused on journey effectiveness
• Use existing prospect journey documentation as a baseline for optimization
• Assist in developing regular reporting comparing various lead journeys, focusing on communications and channels communications
• Surface performance variance, efficiencies, and opportunities across programs
• Collaborate closely with the Digital team to connect learnings to broader lead‑to‑journey initiatives
• Collaborate with Marketing to refine and optimize communication strategies
• Translate pilot learnings into refined process flows and updated reporting
• Collaborate with Marketing Advisors, Marketing, Tech, and cross functional partners to validate insights
• Incorporate both quantitative results and qualitative feedback into recommendations
• Present final outputs to leadership, including: End-to-end pilot journey synthesis with measurable results, Best‑in‑class conversion journey process flows, Daily and comparative performance dashboards and reporting templates

Benefits

• Competitive salary
• Benefits
• Industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 1-10 employees