Strategy Director Brand
Adelphi Group•New York, NY
•$125,000 - $300,000•Hybrid
About The Position
MRM Health is seeking a Strategy Director to support a pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We’re looking for someone with a strong pharmaceutical and healthcare marketing background to both HCPs and consumers, a positive attitude, customer experience and engagement experience while being a strong leader, always ready to roll up their sleeves when needed.
Requirements
- 8+ years of strategic experience with understanding of the agency environment
- 6+ years leading a strategy/planning team
- Minimum 3.5 years’ experience with pharmaceutical industry marketing and launch brand experience and therapeutic experience in vaccines (Orthopedics and GI a plus)
- Proven expertise in brand positioning, market research, content strategy, digital marketing and integrated brand planning
- A track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and Creative
- Experience defining and leading qualitative and quantitative research
- Knowledge of digital technologies and analytics
- A compelling speaker who is comfortable creating and leading large group presentations and workshops
- A strong storyteller who can concept and drive a persuasive narrative through presentations.
- Ability to balance multiple projects at once
- Bachelor’s degree required
Nice To Haves
- MBA a plus
Responsibilities
- Clarify business goals and priorities
- Market & design research and guide analysis to reveal deep audience & brand insights
- Lead the team in strategy development for a launch brand from positioning to complete communication plan
- Work with data analysts to determine business value, implied behavioral change, KPIs and metrics
- Experience with pharmaceutical launches, vaccines and go-to-market strategy.
- Drive thought leadership, innovation and strategy group development
- Foster team member skills and professional growth
- Identify and develop organic and net-new business opportunities
- Partner with team to develop planning, brand vision and growth
Benefits
- The salary range for this position is $125,000 to $300,000.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
