SVP Brand Strategy Director

Adelphi Group•New York, NY

4d•$125,000 - $300,000•Hybrid

About The Position

MRM Health is seeking an SVP, Brand Strategy Director to join their team. This individual will contribute to key client work, be a strategy thought leader, and play a leadership role on the Strategy team.

Requirements

12+ years directly-related experience
7+ years supervisory and management experience
Experience across multiple categories, with significant experience in pharma/healthcare and CPG
Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
Experience working with segmentation and journeys, understanding of how brands grow relationships with people
Experience building go-to-market plans across omnichannel ecosystem
Ability to inspire Creative teams
Comfort and confidence with technology required to enable brand relationships, including up-to-date knowledge of mar-tech
Bachelor’s degree in a relevant area
Strong collaboration skills and flexibility with different ways to work is required
Exceptional communication skills — on the page and in presentation
Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver

Responsibilities

Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses.
Produce groundbreaking brand, culture, customer, and media insights.
Develop the ideas that power our Creative work and galvanize our cross-functional partners.
Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy.
Develop omni-channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned.
Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content, and social.
Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others.
Ensure all strategic development is consistently linked to the client’s challenges and opportunities and provide input into measurement and optimization.
Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling.
Manage a portfolio of key clients, contributing day-to-day in a leadership capacity.
Own select senior client relationships, maintain dialogue to ensure day-to-day success, and proactively identify new opportunities to generate impact and drive organic growth.
Lead strategy on new business pitches.
Provide leadership and support to Strategy team members to ensure they deliver successfully.
Develop and introduce new methods that enhance brand relationships with people and makes meaning for our clients.
Introduce imaginative ways to do research, data collection, analysis, insights & idea development.
Develop and evolve the strategy process in a significant way.
Expand the overall profile of Strategy at the agency and network.
Represent MRM in the industry (e.g., deliver a talk, be a judge on an awards panel).
Support the Strategy Lead in leading and managing the PRN team.
Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish.
Provide input into scoping and staffing to ensure understanding of the need and matching to Strategy resource capability and availability.
Identify competency gaps and plans to fill and grow.
Manage the career development of team members, including coaching and mentoring.
Attract the best talent.
Represent the team to the rest of the agency and network.
Nurture a culture oriented towards positivity, problem-solving, and resourcefulness.
Foster a sense of community on the Strategy team.