Associate Director of Brand Strategy

Cooley•San Francisco, CA

11h

About The Position

Cooley is seeking an Associate Director of Brand Strategy to join the Marketing and Client Development team. This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as
Ability to travel, as
8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 4+ years management experience (some at the senior level preferred)
Must have professional services industry experience and/or B2B marketing experience
Demonstrated experience with brand health studies
Must have CRM experience
Experience with enterprise-wide campaigns related to brand
Bachelor’s Degree

Nice To Haves

Prior legal industry experience
Entrepreneurial by nature
Excellent attention to detail
Approaches tasks through a lens of quality and consistency
Approaches tasks through a digital first lens
Exceptional interpersonal and communication skills with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities often under tight timelines
Takes a consultative approach to set goals, drive projects, and achieve outcomes
Strong judgment
Team-player with collaborative spirit
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Proactive, analytical mindset
Effective presentation skills

Responsibilities

Lead the development and evolution of the firm’s brand strategy to align with core priorities and achieve measurable business outcomes.
Translate complex business strategies into clear, differentiated brand narratives across all practice groups, global markets, and specific industries.
Serve as the primary brand steward, ensuring strict governance and consistent application of visual identity, messaging, and standards across every touchpoint.
Develop and oversee high-impact firmwide campaigns, integrating digital, content, events, and business development to drive global market visibility.
Partner with Marketing, Client Development, and technical teams to ensure all client-facing experiences authentically reflect the firm’s brand position.
Define and track key brand performance indicators, reporting actionable insights and strategic impact directly to executive leadership.
Leverage market research, competitive intelligence, and client listening to inform strategy and monitor overall brand health.
Build and lead a strategic Alumni program designed to strengthen long-term advocacy and generate new business development and referral opportunities.
Manage and direct relationships with external agencies to ensure high-quality execution and alignment with firm goals.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or