Director of Brand Strategy & Experience- Shaw Contract

Shaw Industries•Cartersville, GA

2d•Hybrid

About The Position

The Director of Brand Experience is responsible for shaping how the Shaw Contract brand comes to life across every customer touchpoint ensuring a consistent, differentiated, and meaningful experience that strengthens customer relationships and drives business growth. This role blends strategy, cross-functional leadership, and execution - connecting Brand, Creative, Digital, Customer Experience, Communications, Sales, and Segment teams to deliver a cohesive, customer-centric brand experience across physical and digital environments. This role is based in Cartersville, GA and works in a hybrid way with 3-5 days / week required in office.

Requirements

Bachelor's degree in Marketing, Business, or a related discipline, with 10+ years of progressive marketing experience; or an equivalent combination of education and experience.
1+ years of direct leadership experience
Ability and willingness to work in a hybrid way at the Create Centre, Cartersville GA campus 3-5 days a week depending on the needs of the business, travel schedule and collaboration focus.
Ability and willingness for US travel up to 35%

Nice To Haves

Commercial interiors experience
Experience leading brand strategy
Experience with P&L management, including budgeting, forecasting, and financial performance analysis

Responsibilities

Develop and execute a holistic brand experience strategy aligned with Shaw Contract’s growth priorities
Ensure consistency and quality across all customer touchpoints including events, showrooms, communications, digital platforms, and partnerships
Identify opportunities to strengthen emotional connection, increase differentiation, and build customer loyalty
Align brand experience initiatives with enterprise brand and commercial strategies
Partner with Customer Experience and Insights teams to gather feedback, identify trends, and translate insights into actionable strategies
Champion customer-centric thinking across the organization
Monitor customer sentiment, market dynamics, and competitive landscape to inform decisions
Ensure all brand experiences reflect the needs of key customer segments
Serve as a connector across Brand, Creative, Digital, Sales, Product, and Segment teams to ensure alignment and integrated execution.
Partner with Sales Leadership and Regional Vice Presidents to align brand experience with market strategies and growth opportunities.
Foster strong relationships across functions to ensure cohesive messaging, storytelling, and brand delivery.
Lead and develop team members through coaching, feedback, and performance management practices.
Lead and support external communications, thought leadership, and storytelling initiatives that elevate brand visibility and industry reputation.
Oversee the creation of compelling content (physical and digital) that showcases Shaw Contract’s solutions and expertise.
Ensure consistent, clear, and impactful communication strategies across internal and external channels.
Leverage channels such as presentations, digital platforms, social media, and industry engagement to extend reach and influence.
Guide the strategy and execution of trade shows, showroom experiences, and key events to ensure they are meaningful, memorable, and differentiated.
Support the development and management of strategic partnerships that enhance brand experience and reach.
Ensure alignment between physical brand environments and overall brand storytelling.
Partner with Digital teams to ensure online journeys reflect and enhance the overall brand experience.
Identify opportunities to improve engagement across digital platforms, tools, and content.
Ensure consistency between digital and in-person experiences across the customer journey.
Collaborate with the Creative team to ensure campaigns, environments, and content reflect the intended brand experience.
Integrate customer and market insights into creative development.
Partner with Segment leaders to tailor experiences that meet specific market needs while maintaining brand consistency.
Identify and scale market opportunities in partnership with Sales and Segment leaders.
Develop and support tools, campaigns, and initiatives that enable sales effectiveness and business growth.
Monitor performance through key metrics, trends, and insights to continuously refine strategy