Specialist, Brand Strategy

BC Ferries•Richmond, BC

1d•CA$83,500 - CA$104,300•Onsite

About The Position

We’re looking for a key member of our Brand & Customer Experience team who shares a passion for BC’s coast and can support our continued growth. As we evolve our brand and how we show up across customer touchpoints, we’re looking for a Specialist, Brand Strategy who combines strategic thinking, storytelling, and systems-building to help ensure our brand is applied consistently at scale. This role plays a key part in shaping how our brand is expressed—through what we say, how we look, and how the brand is applied across the organization. To be successful in this role, you are a self-starter and collaborative team player who thrives in a fast-paced environment. You are comfortable working under pressure, managing multiple priorities, and solving problems, while contributing positively to a highly collaborative team.

Requirements

4+ years of experience in brand strategy or brand management role
Demonstrated interest in branding, marketing and new media, transportation industry
Experience in brand management, project management, art direction and design
Strong copywriting and storytelling ability across multiple formats
Strong communication (written and verbal) and interpersonal skills
Strong planning and organization skills
Strong analytical skills with exceptional attention to detail
Ability to think both strategically and systemically, with a focus on scalability and usability
Team player with a collaborative approach to the team and team responsibilities.
Demonstrated ability to work well under pressure and meet deadlines.
High level of self-motivation
Proficiency in project management systems such as Asana
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Express)
Excellent working knowledge of MS Office software

Responsibilities

Support the Manager in the development and execution of BC Ferries’ brand strategy and positioning with insight, research and performance tracking
Support the Manager in championing our purpose, values, and brand across the organization
Support the Manager in the development and execution of brand initiatives
Partner with internal teams to apply brand strategy and standards effectively
Collaborate with key divisional leads to help embed brand principles into BC Ferries' storytelling through all channels
Design and implement brand management tools, training and resources to enable teams to adopt and apply brand systems effectively across the organization
Support the internal and external communications and governance of BC Ferries brand
Organize and lead development of supporting brand assets including photography and videography
Prepare presentations, reports, and materials related to brand performance and initiatives
Organize and attend meetings on behalf of the Manager and the department