Strategy & Activation Manager, B2B

Kepler Group•Chicago, IL

2d•$94,500 - $115,500•Hybrid

About The Position

The Manager, Strategy & Activation position will be a leader on key client relationships, responsible for developing and executing integrated performance marketing and account-based marketing (ABM) strategies. In this role, you’ll be responsible for deeply understanding clients’ business challenges, goals, target accounts, and audiences, becoming the trusted “go-to” strategic partner for clients. You’ll succeed as a Strategy & Activation Manager if you’re a proven leader, have exceptional communication and analytical skills, and are a creative problem solver with a strong understanding of performance marketing, B2B marketing, ABM, and today’s evolving digital media landscape.

Requirements

3–5+ years of experience in digital media planning, activation, performance marketing, and/or account-based marketing
Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
Experience developing and executing B2B marketing strategies across account and audience targeting, segmentation, personalization, and multichannel activation.
Strong understanding of performance KPIs, attribution methodologies, audience targeting, account targeting, and optimization strategies
Familiarity with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, SA360, DV360, The Trade Desk, or similar media technologies preferred
Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms
Strong ability to build relationships and confidently manage day-to-day client communications
Excellent presentation, written, and verbal communication skills
Strong organizational and time management skills with the ability to prioritize in a fast-paced environment
Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture

Nice To Haves

Experience with account-based marketing (ABM) is a plus.

Responsibilities

Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms
Develop and execute integrated B2B and account-based marketing strategies aligned to client business objectives, target accounts, buying groups, and customer journeys
Act as the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships
Partner with clients to understand business goals, KPIs, audience and account strategies, competitive dynamics, and the B2B buyer journey
Lead campaign strategy, planning, activation, and optimization across performance media and account-based marketing (ABM) programs to drive measurable business outcomes
Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights across performance and ABM initiatives
Translate performance data and audience/account insights into actionable recommendations and strategic narratives for clients and internal stakeholders
Lead client status meetings, performance discussions, and strategic planning sessions both remotely and on-site
Manage and mentor a team of 1–3 Senior Analysts and/or Analysts
Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness