Strategist, Paid Media

Tinuiti • Remote -CA, CA

5d • Remote

About The Position

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 5+ years of progressive experience in digital marketing, specializing in performance-driven campaigns and leading initiatives.
• Expert proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).
• Exceptional analytical skills with the ability to synthesize complex data and generate strategic insights.
• Strong leadership abilities, strategic thinking, and the capability to drive impactful campaigns in a dynamic environment.
• Excellent communication, presentation, and stakeholder management skills.
• Client management and client-facing experience required
• Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.)
• Hands on experience in managing monthly campaign budgets from $60k+

Nice To Haves

• Advanced degree or certifications are advantageous.
• Ecommerce and agency experience desirable

Responsibilities

• Lead the development and implementation of comprehensive performance marketing strategies.
• Oversee the execution and optimization of multi-channel campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Utilize advanced analytics tools to collect, analyze, and interpret complex campaign data.
• Derive actionable insights to optimize campaigns, enhance ROI, and drive significant performance improvements.
• Lead sophisticated audience research and segmentation efforts.
• Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance.
• Collaborate closely with creative teams to ideate and execute high-performing ad creatives, landing pages, and campaign assets.
• Oversee A/B testing strategies to drive continuous improvement.
• Manage and allocate campaign budgets effectively, ensuring maximum ROI and cost-efficiency.
• Generate detailed reports, analyze performance metrics, and provide strategic recommendations to stakeholders.
• Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing.
• Lead the implementation of innovative approaches to maintain a competitive edge.
• Support the sales process for new accounts by conducting audits of prospective clients and participating in sales pitches to drive new business opportunities.

Benefits

• Unlimited PTO
• 20 paid holidays
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Match up to 4% of your contributions at 100% (Retirement)
• Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
• Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning, mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior