Senior Paid Media Strategist

Konstruct Digital•Calgary, AB

9d•Hybrid

About The Position

Konstruct is a B2B-focused digital marketing agency headquartered in Calgary, Alberta, with clients across North America. We specialize in search, paid, and content marketing. We offer a hybrid work model with three in-office days per week, emphasizing collaboration and a healthy work-life balance. Our culture is centered on learning, growth, and having fun while doing great work. We are seeking curious self-starters who are detail-oriented and committed to excellence. As a Sr Paid Ads Strategist, you will lead the planning, execution, and optimization of multi-channel digital campaigns across Search, Display, and Social platforms. This client-facing role involves collaborating with stakeholders to develop holistic media strategies aligned with business objectives and driving measurable growth. You will manage campaigns end-to-end, from strategic planning and execution to performance analysis and reporting. Additionally, you will identify opportunities to expand client partnerships by uncovering growth areas, proposing new initiatives, and refining strategies to meet evolving goals. The ideal candidate is passionate about paid media, stays current with PPC and digital marketing trends, and thrives in a fast-paced, evolving environment. You are driven by data, enjoy analyzing it for hours, and aim to maximize client ROI and growth. Candidates must be located in the Calgary area.

Requirements

7+ years of ad buying and managing experience across paid acquisition platforms
3+ years specializing in performance marketing
Thorough understanding of digital marketing and PPC best practices and strategies
Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like programmatic, Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube
Proven experience building complex, multi-step funnel strategies by distilling high-level business goals (revenue, pipeline growth, sales impact) into actionable marketing strategies, prioritization, and performance metrics across channels.
Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets
Proficiency managing mid-to-large-scale budgets ($30K/mo+)
Great at search copywriting.
Familiarity with A/B and multivariate experiments
Great analytical skills and pattern recognition.
Enjoy communicating with clients and adept at data storytelling
Excellent written and verbal communication skills especially when walking clients through strategy plans and campaign reports
Must be located in the Calgary area.

Nice To Haves

Prior performance agency experience
Google Ads Certified in Search, Display, Shopping, and Video
Microsoft Ads Certified
Facebook Certified
Google Analytics Certified
Experience setting up analytics and conversion tracking (Google Analytics / Google Tag Manager)

Responsibilities

Lead the planning, execution, and optimization of multi-channel digital campaigns across Search, Display, and Social platforms.
Collaborate with key stakeholders to develop holistic media strategies that align with business objectives and drive measurable growth.
Manage end-to-end campaign processes, including strategic planning, tactical execution, performance analysis, and insights reporting.
Identify opportunities to expand client partnerships by uncovering growth areas and proposing new initiatives.
Continuously refine approaches to meet evolving client goals.
Translate latest PPC and digital marketing trends into impactful campaign strategies.
Implement, test, optimize, and repeat campaign strategies.
Manage mid-to-large-scale budgets ($30K/mo+).
Write effective search ad copy, including headlines that drive clicks and conversions.
Conduct A/B and multivariate experiments.
Analyze data to spot trends, identify areas for improvement, and scale successful strategies.
Communicate effectively with clients, including presenting strategy plans and campaign reports.
Tell compelling data stories to clients.