Paid Media Strategist

Idea Evolver•Philadelphia, PA

3d•Remote

About The Position

Idea Evolver is a consumer healthcare technology and pharmaceutical launch partner. We are seeking a Paid Media Strategist with 2–3 years of agency experience to manage paid search, paid social, and display campaigns across multiple healthcare and pharmaceutical accounts. This role is well suited for someone who has built a strong foundation at a larger agency and is ready for greater ownership, more direct client exposure, and a broader role in campaign strategy. You will manage campaigns from planning through reporting, translate performance data into actionable recommendations, and communicate directly with clients.

Requirements

2–3 years of hands-on paid media experience, preferably at an agency.
Experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.
Familiarity with display, programmatic, or publisher-direct advertising.
Working knowledge of Google Analytics 4 and digital campaign measurement.
Experience implementing or validating conversion tracking and audience tags.
Strong analytical skills and the ability to turn data into clear recommendations.
Excellent organization, attention to detail, and written and verbal communication skills.
Comfort managing multiple accounts and communicating directly with clients.

Nice To Haves

Healthcare, pharmaceutical, financial services, or other regulated-industry experience.
Familiarity with medical, legal, and regulatory review processes.
Google Ads, Microsoft Advertising, Meta, or Google Analytics certifications.
Experience with Google Tag Manager, Looker Studio, Excel, or Google Sheets.

Responsibilities

Plan, launch, manage, and optimize paid search, paid social, and display campaigns.
Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms.
Conduct audience, keyword, competitor, and search-behavior research.
Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals.
Analyze campaign and website data to explain what is happening, why it is happening, and what to do next.
Create performance reports with clear insights and recommendations.
Present campaign performance and strategy directly to clients.
Implement and validate pixels, tags, conversion events, UTMs, and audience tracking.
Coordinate with internal teams, external vendors, publishers, and data providers.
Support quality assurance and review processes for regulated-industry campaigns.