Media Strategist, Paid Media Planning

Blue State•Oakland, CA

4h•$68,250 - $83,000•Hybrid

About The Position

Develop and execute game-changing media strategies that tie engagement to the bottom line. As Media Strategist, you'll develop and implement digital and traditional advertising strategies across clients ranging from leading nonprofits to political and advocacy groups to major brands (and everything in between). This may be the right role for you if you’re someone who is equally strategic, creative, and analytical. Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client’s business objectives into a tactical media plan. You’re used to spending most of your day speaking in acronyms — terms like DSP, CPA, IVT, ROAS, and AVOC are major parts of your vocabulary — and you know how to explain them to clients and teammates. You will use your depth of paid media experience to inform your work but also tap into your digital curiosity and passion for innovation to bring new ideas and thinking to the team.

Requirements

2-4 years experience in cross-channel media planning, with a focus on digital media
Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals.
Understanding of digital and/or traditional media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals.
Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting.
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required.
A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
A testing evangelist - no result is ever a problem as long as we can learn and improve in future.
Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect.

Responsibilities

Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
Oversee day-to-day execution of media campaigns including managing budgets and pacing, working with team members and external vendors to optimize campaigns, and generating client-facing insights and recommendations.
Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing
Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs.
Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects