Paid Media Strategist
About The Position
This role is for a Paid Media Strategist who is passionate about making media dollars work smarter, uncovering insights, tightening performance, and building strategies that drive measurable results. The ideal candidate thrives in a fast-paced, data-driven environment, stays current with emerging trends, and possesses expert knowledge of paid search, digital, and traditional paid media tools, techniques, vendors, and platforms. The position involves leading media planning and strategy, executing and managing campaigns across multiple platforms, ensuring optimal performance, and serving as the primary client contact for paid media efforts. The role is based in San Diego, CA, with a flexible hybrid work model, and remote candidates in approved U.S. locations will be considered. Candidates must be comfortable working Pacific Standard Time (PST) hours.
Requirements
- Bachelor's degree or equivalent experience
- 4-7 years of experience in a Paid Media role
- A passion for media strategy and planning, with a track record of translating client goals into media recommendations
- Deep understanding of client strategy and how that translates to media planning and channel strategy
- Expert knowledge of paid search and digital, as well as traditional paid media tools, techniques, vendors, and platforms
- Hands-on tactical experience in major ad platforms, including Google Ads, Meta, LinkedIn, CTV, etc
- Experience successfully managing significant annual media budgets ($3 million+)
- Advanced and integrated analysis skills to uncover key insights and actionable opportunities, or testing ideas
- Excellent verbal and written communication skills, including the ability to clearly and effectively craft a compelling narrative and present analysis findings to internal and external stakeholders
- Client presentation skills with the ability to communicate performance data and campaign insights clearly and confidently
Responsibilities
- Partner with your Manager to understand each client’s objectives and how paid media supports their broader strategy
- Participate in planning, research, and analysis to inform media decisions
- Lead media planning and strategy for assigned accounts, with guidance as needed
- Execute and manage paid media campaigns across multiple platforms
- Ensure campaigns are built accurately, follow platform best practices, and are continually optimized for performance
- Collaborate with analytics teams to ensure proper tracking and performance monitoring
- Serve as the primary day-to-day contact for clients regarding their paid media efforts
- Maintain precise budget oversight, delivery pacing, and reporting
- Bring proactive thinking, new ideas, and meaningful test plans to improve outcomes
Benefits
- Flexible hybrid work model
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
