Strategist, Digital Experimentation & Analytics

State Farm•Dunwoody, GA

3d•Hybrid

About The Position

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most. HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment. HUB LOCATIONS: Richardson, TX; Bloomington, IL; Tempe, AZ; Dunwoody, GA SPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g., H-1B visa) for this opportunity. The Experimentation team identifies the highest-value customer and business opportunities, translates them into thematic testing roadmaps, and partners with data science to ensure experiments generate trustworthy, actionable learning and measurable improvement. Build a customer-centered growth experimentation portfolio by turning the strongest areas of need and opportunity into thematic testing roadmaps, and make sure every A/B test is designed and run to produce trustworthy, reusable learning. This role brings together conversion rate optimization (CRO), data-driven digital product management, and data-driven experience design to improve how customers move through our digital journeys. It is part of the Digital Growth Engine, a multidisciplinary organization focused on building a stronger learning advantage through trusted data, disciplined experimentation, intelligent decisioning, and scalable technology.

Requirements

Experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline.
Hands-on experience planning, running, or scaling A/B testing or growth experimentation programs, with enough statistical fluency to partner with data scientists as a peer.
Experience using Adobe Analytics or similar platforms to analyze clickstream and behavioral data and turn it into testable hypotheses.
Experience with Optimizely or a comparable experimentation platform.
Demonstrated ability to structure ambiguous problems, synthesize quantitative and qualitative evidence, and develop clear recommendations.
Strong business acumen and ability to connect customer needs, operational realities, technology capabilities, and enterprise priorities.
Excellent written and verbal communication skills, including executive-ready storytelling and decision support.
Ability to lead through influence and coordinate work across multidisciplinary teams in a complex enterprise environment.

Nice To Haves

Experience working in a large, regulated enterprise and navigating privacy, security, legal, risk, and governance requirements.
Experience with data-driven digital product management or experience design, ideally in insurance, financial services, or another regulated industry.
Experience with digital customer journeys, growth analytics, personalization, or marketing technology.
Demonstrated success in cross-functional product or pod-based operating models, moving work from insight to implementation.
A bias toward measurable outcomes, reusable capabilities, clear documentation, and continuous learning.

Responsibilities

Identify high-value opportunity areas using customer insights, product analytics, clickstream analytics, business priorities, and journey performance.
Organize opportunities into strategic themes and maintain a sequenced experimentation roadmap based on expected value, learning potential, feasibility, and dependencies.
Write clear hypotheses that define the customer problem, intended behavior change, treatment concept, and business rationale for each experiment.
Partner with data science on test design, metrics, sample requirements, guardrails, and interpretation standards.
Coordinate with product, design, engineering, marketing, analytics, and data science to move A/B tests and multivariate experiments from concept to live experience, implemented in ways that preserve measurement integrity.
Drive CRO across key digital journeys, using behavioral data to find friction and prioritize the changes most likely to move conversion and customer outcomes.
Lead portfolio learning reviews that connect individual test results to broader themes and determine what to scale, iterate, or test next.
Identify recurring process, measurement, or data gaps and shape capability improvements that increase experimentation speed and rigor.
Communicate the experimentation pipeline, experimentation velocity, and realized value to senior stakeholders.
Champion a test-and-learn culture, treating every experiment, including the ones that don't win, as a chance to build shared knowledge.
Put customer needs and measurable outcomes at the center of decisions.
Work with confident humility: bring expertise, invite challenge, and adapt as evidence changes.
Create clarity in ambiguity and make tradeoffs visible so teams can move with appropriate speed.
Build strong partnerships across business and technology boundaries and share learning broadly.
Operate with high standards for data stewardship, privacy, security, ethics, and enterprise risk management.

Benefits

Compensation is based on our standard 38:45-hour work week
Potential starting salary range: $97,000 - $160,000
Starting salary will be based on skills, background, and experience
High end of the range limited to applicants with significant relevant experience
Potential yearly incentive pay up to 15% of base salary
Annual raise and bonus
Robust health and wellbeing programs
State Farm pays most of your healthcare premium
Multiple healthcare plan options, including a high deductible plan
All medical plans provide 100% coverage for in-network preventative care
Access to vision, dental, telemedicine, 24/7 mental health professionals, and much more
Educational benefits like industry leading training programs
Top-notch tuition assistance programs
Employee resource groups
Mentoring
Fertility/IVF/adoption assistance
College coaching
National discount programs
Interactive monthly financial workshops
Free financial coaching
Ability to start a savings account or consider financing through our State Farm Federal Credit Union
Generous time off policies
Opportunity to initially earn up to 20 days annually
Parental leave
Paid holidays
Celebration day
Life leave (40 hours/year)
Bereavement leave
Community service/education support days
Matching Gift Program
Good Neighbor Grant Program
Employee Assistance Fund
Free financial advisors
401(k) plan with company contributions of up to 7% of your salary