Product Manager, Product Analytics & Experimentation

TEGNA Inc. • Tysons, VA

3d

About The Position

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. We're looking for a Product Manager, Product Analytics & Experimentation to help TEGNA measure, learn from, and continuously improve our digital products. This role sits at the intersection of product analytics and experimentation, partnering with Product Managers to transform customer behavior into actionable insights that improve our websites, mobile apps, notifications, and personalization capabilities. You'll help evolve TEGNA's analytics and experimentation capabilities, enabling product teams to measure outcomes, validate hypotheses, and make confident, data-informed decisions throughout the product lifecycle. Working across Product, Engineering, Design, Data, QA, and Editorial, you'll help build a culture where analytics and experimentation are integral to how we discover, deliver, and continuously improve our products.

Requirements

• 2-5 years of experience in Product Analytics, Digital Analytics, Product Management, Business Analysis, or a related field
• Strong analytical and problem-solving skills
• Experience partnering with Product Managers and Engineering teams
• Excellent written and verbal communication skills
• Strong planning, prioritization, and organizational skills
• Comfortable collaborating across Product, Design, Engineering, QA, Data, and Editorial teams
• Data-informed decision maker with experience measuring product outcomes
• Curious, collaborative, and eager to learn
• Strong sense of ownership and accountability
• Comfortable working in fast-paced, iterative environments
• Experience working with digital product analytics platforms such as Amplitude (preferred) or Google Analytics.
• Experience supporting A/B testing, experimentation, feature flagging, or progressive delivery using LaunchDarkly or similar platforms.
• Strong understanding of product metrics including adoption, engagement, retention, conversion, funnels, and customer behavior analysis.
• Experience partnering with Engineering to define or validate analytics instrumentation.
• Ability to translate business questions into meaningful product insights.
• Strong understanding of agile software development and how analytics supports continuous product improvement.

Nice To Haves

• Experience with SQL, visualization tools, or business intelligence platforms is a plus.
• Experience with digital media, publishing, consumer products, or content platforms is desirable.

Responsibilities

• Partner with Product Managers across TEGNA's Consumer Products organization to define success metrics, measure product performance, identify opportunities, and support experimentation initiatives.
• Help evolve TEGNA's analytics and experimentation capabilities by establishing best practices for instrumentation, dashboard development, experimentation, and product analysis.
• Support product teams throughout the product lifecycle by helping define measurement plans, analyze product performance, and communicate actionable insights that improve customer outcomes.
• Product Analytics - Partner with Product Managers to define success metrics, develop dashboards, analyze customer behavior, and identify opportunities to improve product performance.
• Analytics Enablement - Develop dashboards, reports, and reusable measurement frameworks that make product performance visible and actionable across the organization.
• Instrumentation - Partner with Product Managers and Engineering to define analytics requirements, document event tracking, validate instrumentation, and improve the consistency and quality of product data.
• Product Analysis - Analyze product performance, feature adoption, customer journeys, conversion funnels, engagement trends, and experiment results to generate actionable recommendations.
• Experimentation - Support the design, execution, and measurement of A/B tests and feature rollouts, partnering with product teams to validate hypotheses and measure customer impact.
• Communications - Present dashboards, findings, experiment results, and recommendations to product teams and stakeholders through clear written and verbal communication.

Benefits

• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with company match
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO)
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed