Strategic Positioning Manager

The Trade Desk•New York, NY

6h•Onsite

About The Position

The Strategic Positioning team is the sales enablement arm of The Trade Desk’s client-facing organization, focused on accelerating revenue growth through best‑in‑class strategic storytelling. The team partners closely with Sales and Client Services and works cross‑functionally with Product, Marketing, Insights, Business Intelligence, and Training to ensure sales narratives are aligned to platform capabilities, roadmaps, and The Trade Desk’s position in the broader AdTech ecosystem. As a Strategic Positioning Manager, you will serve as a dedicated strategic partner to a North America sales team, supporting a CPG book of business. You will integrate directly with sellers to drive upsell and expansion initiatives intended to advance advertiser and agency relationships and revenue. You will lead the development of bespoke, client‑specific sales narratives for priority opportunities, translating complex platform capabilities into clear, compelling stories that drive revenue. These narratives will be designed for reuse and scale, with ongoing optimization informed by seller and client feedback. At the Manager level, you will help execute the sector’s long‑term vision by identifying emerging industry trends, shaping how key topics are positioned for agency partners, and scaling that work across the broader Strategic Positioning organization. You will be expected to navigate ambiguity, balance competing priorities, and operate effectively in high‑pressure, high‑volume environments. This role is ideal for a strategic, detail‑oriented storyteller with a passion for simplifying complexity. You will become a subject matter expert on The Trade Desk platform and own the creation of sales collateral that clearly communicates technical concepts to agencies and advertisers. You are data‑driven, proactive, and collaborative, and you thrive in a fast‑moving environment where you serve as a trusted advisor to sales leadership and frontline sellers. An affinity for marketing, AdTech, and data‑driven storytelling—and a desire to shape the future of advertising—is essential.

Requirements

Passionate and knowledgeable about sales marketing and the advertising industry.
Interested in the most powerful form of digital advertising...programmatic.
With 6+ years of level relevant experience in sales development, media planning, digital strategy, sales/corporate strategy or consulting; ideally within Ad Tech, a media agency, the television or streaming industry or media consulting.
Experienced working across several channels, preferably including CTV and DOOH.
A customer-focused, strategic and analytical thinker who can execute tactically to formulate a cohesive narrative utilizing a data-driven approach.
Experienced in research undertaken using both internal and external tools which can then be used to develop insights for clients.
An independent worker, self-motivated and determined; also able to work well with ambiguity, able to align priorities with key stakeholders, remains calm under pressure and use initiative to get the job done.
An excellent communicator, with the proven ability to articulate thoughts and ideas to internal and external stakeholders through superior written and verbal communication skills.
A team player who participates and leads discussions; share best practices and knowledge with other Strategic Positioning members globally.
A quick learner who’s able to grasp new technology and product changes and able to turn a concept or idea into substantive sales materials.
Meticulous attention to detail and able to produce high-quality work that represents The Trade Desk in-market.
Highly proficient in Excel, PowerPoint, Word, Salesforce (RFP/I management software desirable).

Nice To Haves

CPG experience and fluency preferred.

Responsibilities

Work with a team of sellers, Strategic Positioning team members, and others, on in-market narratives and bespoke pitch development for meetings; project manage entire process from concept to completion.
Lead and steward priority client and scaled narratives by setting clear strategic direction, ensuring consistency across sellers and holding contributors accountable to quality and impact.
Anticipate the sales team’s need for new materials and insights by regularly meeting with sales and attending pitches to gain a first-hand understanding of how current materials are “landing” and current client challenges, priorities and objections.
Collaborate with cross-functional stakeholders and manage the execution of reactive requests, to ensure accurate and customized responses that maximize The Trade Desk’s chances for winning new opportunities.
Become a consultant to internal stakeholders by understanding and sharing client (agency or advertiser) needs, relevant regional/vertical/competitive business dynamics, and a strong POV about The Trade Desk’s positioning in the marketplace.

Benefits

comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
retirement benefits such as a 401k plan and company match
short and long-term disability coverage
basic life insurance
well-being benefits
reimbursement for certain tuition expenses
parental leave
sick time of 1 hour per 30 hours worked
vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.