Strategic Planning Specialist

Hyundai Motor Company•Markham, ON

1d•CA$70,300 - CA$89,000•Onsite

About The Position

This position will play a central role in business strategy development, consumer and market research, sales analytics and short/long-term planning/forecasting. The successful candidate will help shape business plans through consumer insight intelligence, competitive analysis and cross functional project management for both the Hyundai and Genesis brands.

Requirements

Completion of an undergraduate degree or an equivalent combination of experience and education
5+ years of relevant experience in same or similar function with automotive experience being desirable.
Serve as in-house expert on custom research, including all methods of qualitative and quantitative analysis,
Experience working with consumer insight tools such as mTab, SPSS or similar software and conducting various types of consumer research.
Ability to generate analyses, insights, and recommendations to drive business results.
Ability to integrate information from a wide variety of sources.
Highly proficient with Microsoft Excel, PowerPoint etc.
Strong proficiency with computer applications related to statistics. Good understanding and demonstrated use of statistical methodologies (e.g. significance testing, factor analysis, regression analysis).
Ability to build and maintain strong partnerships.
Ability to influence others through combination of facts, intuition and common sense.
Ability to develop and deliver impactful presentations to large and small groups
Ability to manage multiple deadlines and priorities in a fast-paced environment

Nice To Haves

Knowledge of the Canadian automotive marketplace an asset.

Responsibilities

Provide insights into automotive consumer patterns and trends using market research data.
Build and distribute monthly consumer insights reports to inform changes in automotive trends and consumer preferences across the company.
Collect and interpret economic and market data, third party forecasts and other relevant information to support the development of long, mid and short-term industry forecasts.
Conduct continual market assessments and communicate pertinent insights and recommendations to top management.
Assist in the development and maintenance of Hyundai Auto Canada’s Mid-Term sales plan.
Contribute to the development of key business strategies to increase sales, market share and continue to grow revenue.
Oversee Brand Health and Ad Tracking initiatives, ensuring continuous monitoring and analysis of brand performance and advertisement effectiveness.
Provide strategic analysis support to Marketing & CRM teams.
Provide qualitative and quantitative measures of customer acceptance regarding the performance of the company’s products, marketing efforts and brand equity.
Manage relationships with vendors, including overseeing Contracts, Statements of Work (SOWs), Purchase Requests (PRs), Purchase Orders, and Invoice processing and payment.
Oversee day-to-day management of multiple research projects using both primary and secondary sources regarding customer satisfaction, customer loyalty and customer segmentation.
Develop research plans to match business objectives outlining methodology, timing, deliverables and costs.