Strategic Partnership Manager

AMA - Alberta Motor Association•Edmonton, AB

1d•Hybrid

About The Position

The Strategic Partnership Manager, Member Rewards, will be responsible for identifying new market opportunities, negotiating win-win agreements, and collaborating with marketing to bring offers to life. This role requires a strategic thinker who can build strong relationships, dive into data, and connect market insights with member needs and business growth to enhance the program's value, relevance, and engagement.

Requirements

High school diploma with a minimum of 3 years of sales experience.
Proven ability to negotiate and manage partner relationships.
Strong business acumen and understanding of market dynamics.
Experience using CRM tools and Microsoft Office applications.

Nice To Haves

Post-secondary education in Marketing, Communications, or Business is an asset.
Experience in marketing, affinity programs, or partnership development is considered a strong asset.
Experience with AI-powered tools like ChatGPT, Copilot, and similar platforms is a real plus, especially when used to work smarter, increase efficiency, and find better ways to get things done.

Responsibilities

Bridge strategy and execution across the Rewards program by deeply understanding AMA's broader association goals and translating them into high-impact partnership opportunities.
Identify and prioritize initiatives with clear outcomes and recommend ways to deliver value through both new and existing partner relationships.
Develop and execute strategies to drive partner acquisition and program growth, including negotiating agreements with new and existing partners to align with strategic objectives.
Build and manage strong relationships with partners to drive engagement and long-term success.
Collaborate with marketing to bring offers to life through campaigns and member communications.
Use data and market insights to identify trends, target segments, and optimize program performance, including developing member personas and buying patterns to inform strategy.
Deliver meaningful, relevant offers that enhance member experience and loyalty.