Strategic Business Development Director

Cinch Home Services•,

About The Position

Cinch Home Services is seeking a Strategic Business Development Director to lead strategic new-business development across priority channels and markets. This senior individual-contributor role opens executive-level relationships, shapes complex opportunities, and owns the full sales cycle—from market strategy and prospecting through solution design, negotiation, contract execution, and transition to implementation. The role combines disciplined prospecting with consultative, value-based selling to build a durable pipeline, win enterprise partnerships, and advance Cinch’s growth strategy. The successful candidate is directly accountable for individual production and applies the Miller Heiman sales methodology to develop strategic accounts, map buying influences, assess competitive position, establish measurable win strategies, and maintain opportunity plans. The role partners closely with Product, Marketing, Finance, Legal, Operations, Implementation, and Account Management, but has no direct reports or people-management responsibilities. Success is measured by individual new-business revenue, margin, and contract-value goals; the growth, quality, velocity, and forecast accuracy of the strategic pipeline; executive access and engagement; conversion of strategic pursuits into signed, implementable, economically sound partnerships; and the quality of opportunity planning, cross-functional alignment, and handoffs.

Requirements

  • 10+ years of progressive success in enterprise sales, strategic partnerships, or business development, with a record of personally sourcing, advancing, negotiating, and closing complex, high-value agreements in insurance and financial institutions.
  • Demonstrated proficiency using Miller Heiman Strategic Selling and ability to lead rigorous opportunity planning and guide internal pursuit teams through the methodology without formal reporting authority.
  • Experience selling transformative services, subscription-based offerings, platforms, or consultative solutions to C-suite and senior business leaders.
  • Strong strategic-selling skills, including account planning, stakeholder mapping, business-case development, competitive positioning, consensus building, and multi-threaded deal management.
  • Executive presence and credibility to gain access to senior decision-makers, challenge customer thinking constructively, and navigate complex organizations.
  • Strong commercial judgment and negotiation skills, balancing growth, profitability, customer outcomes, risk, and contractual requirements.
  • Ability to work independently as a self-directed individual contributor and mobilize cross-functional resources through influence.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Strong Salesforce proficiency and a disciplined approach to pipeline management, forecasting, and sales analytics.
  • Ability and willingness to travel as needed for prospect, partner, client, and industry engagements.

Nice To Haves

  • Experience in one or more Cinch priority channels, including property and casualty insurance—particularly personal lines/homeowners—financial institutions, affinity marketing, financial services, or adjacent home-services ecosystems.
  • A broad, relevant industry network with relationships across carriers, distributors, brokerages, financial institution enterprises, strategic partners, or other target accounts.
  • Deep understanding of industry business models, decision criteria, KPIs, market challenges, and drivers of change.
  • Experience creating or refining innovative business models, value propositions, products, or go-to-market strategies.
  • Formal Miller Heiman training or certification.
  • Bachelor’s degree in Business, Marketing, or a related field; an advanced degree is preferred.

Responsibilities

  • Own an individual revenue target and deliver profitable new-client growth across assigned strategic channels, including property and casualty insurance, financial institutions, affinity, and emerging markets.
  • Develop and execute account, market, and channel strategies that prioritize high-value markets, prospects, buying centers, and routes to revenue.
  • Build and maintain an enterprise pipeline through executive networking, referrals, market intelligence, targeted outreach, events, and disciplined prospecting.
  • Establish trusted relationships with C-suite executives, senior decision-makers, economic buyers, technical buyers, user buyers, and internal coaches.
  • Apply Miller Heiman Strategic Selling principles to material opportunities, including Blue Sheet planning, buying-influence mapping, red-flag identification, competitive analysis, and documented next actions.
  • Lead discovery to uncover strategic priorities, business pain, decision criteria, value drivers, KPIs, and barriers to change; translate findings into Cinch solutions and business cases.
  • Shape differentiated, multi-stakeholder solutions using Cinch services and channel-specific offerings, and provide market feedback to inform product strategy and go-to-market decisions.
  • Orchestrate complex sales pursuits across Product, Marketing, Finance, Legal, Operations, Implementation, and Account Management while serving as the single-point commercial leader through close.
  • Create and deliver executive presentations, proposals, financial narratives, and mutual action plans connecting Cinch capabilities to customer outcomes.
  • Lead commercial negotiations and contract development within corporate guidelines, balancing client value, growth potential, risk, margin, and long-term partnership economics.
  • Maintain disciplined Salesforce opportunity management, including accurate stages, stakeholder maps, activity, value, probability, risks, next steps, and forecast timing.
  • Provide fact-based forecasts and executive updates on pipeline health, deal strategy, competitive dynamics, opportunities, and challenges.
  • Partner with implementation and account teams to ensure an accountable transition from signed agreement through launch and early relationship success.
  • Monitor marketplace, customer, regulatory, and competitive trends and convert insights into value propositions, partnership models, and growth opportunities.
  • Represent Cinch with executive presence and integrity at client meetings, industry forums, conferences, and other market-facing engagements.
  • Perform other duties consistent with the scope and seniority of the role.
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