Strategic Alliances Marketing Manager

Halcyon

6h • $150,000 - $175,000 • Remote

About The Position

Halcyon is seeking a Strategic Alliances Marketing Manager to execute joint go-to-market initiatives with priority technology partners including Dell, Microsoft, and other key ecosystem partners.
This role ensures joint alliance initiatives are planned and executed in a way that expands Halcyon’s market presence, enables partner sellers, and supports pipeline momentum. The ideal candidate is highly organized, execution-oriented, and comfortable operating in a fast-moving environment where priorities evolve quickly. This person will work cross-functionally to ensure joint initiatives are aligned, visible, and delivering measurable business impact.

Requirements

• Experience planning and managing co-marketing programs and investments with strategic alliances
• Familiarity with the security market landscape and buyer personas.
• Comfortable balancing strategic thinking with hands-on campaign execution.
• Ability to position joint solutions and into clear market messaging
• High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment
• Executive presence and confidence engaging senior internal and partner stakeholders
• Willingness to travel up to ~20% based on business needs
• 5–7 years of experience in alliance, partner, or ecosystem marketing within enterprise technology or cybersecurity
• Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact
• Strong project management, communication, and relationship-building skills
• Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools

Nice To Haves

• Experience supporting global technology alliances (cloud, infrastructure, or security ecosystems) preferred

Responsibilities

• Develop and execute integrated marketing plans with key strategic alliance partners (e.g., Dell, Microsoft, and others)
• Translate joint solution value propositions into clear messaging and coordinated campaigns that support awareness, enablement, and demand creation
• Identify and activate opportunities to scale Halcyon’s market reach through participation in alliance-led marketing programs and flagship partner initiatives
• Build strong relationships with alliance stakeholders and internal leadership to drive alignment and unlock new opportunities
• Drive integrated programs across digital campaigns, executive engagement moments, field activations, content, and partner communications
• Own program execution end-to-end — including timelines, readiness, coordination, and performance tracking
• Coordinate cross-functional execution to ensure consistency and impact
• Support regional teams in activating joint programs through scalable campaign frameworks, tools, and partner-ready assets
• Manage co-marketing investments and MDF budgets to ensure programs are aligned to business priorities and delivering measurable outcomes
• Monitor and communicate program effectiveness, including partner engagement, campaign adoption, and contribution to pipeline initiatives

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• Short and long-term disability coverage, basic life and AD&D insurance plans.
• Medical and dependent care FSA options.
• 401k plan with a generous employer contribution.
• Flexible PTO policy.
• Parental leave.
• Generous equity offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees