Strategic Account Manager
About The Position
WIVT News Channel 34 in Binghamton, NY, and WETM TV 18 in Elmira, NY, are hiring a Strategic Account Manager to join the sales team in a dual-market role. The SAM serves as a digital thought leader and strategic revenue partner, working with Account Executives to develop marketing solutions, strengthen client relationships, and drive measurable results. The role combines consultative sales, digital expertise, and data-driven insights to help clients achieve business goals and support station growth. Working alongside Account Executives throughout the customer lifecycle, the SAM supports research, account planning, client discovery, solution development, sales presentations, performance analysis, and growth recommendations. As the station’s digital subject matter expert, the SAM translates marketing strategies, audience insights, and performance data into digital revenue growth and advertiser retention. This is a customer success and growth role focused on client outcomes, retention, and revenue expansion—not tactical fulfillment or support.
Requirements
- At least 3 years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
- Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
- Proven ability to develop and present strategies that drive revenue and business results.
- Strong analytical, sales, communication, presentation, and relationship-building skills.
- Experience with research, analytics, CRM, and reporting platforms.
Nice To Haves
- Media, broadcast, agency, or digital advertising experience.
Responsibilities
- Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
- Identify renewal, upsell, and cross-sell opportunities to increase recurring revenue and client value.
- Support station digital revenue and budget attainment.
- Serve as the station’s expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
- Translate complex capabilities and performance data into clear business recommendations.
- Educate clients and sales teams on trends, best practices, and growth opportunities.
- Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
- Conduct research and account planning to develop client-specific strategies.
- Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
- Support proposals, audience recommendations, and integrated marketing solutions.
- Analyze campaign results and turn findings into actionable insights.
- Lead performance reviews that demonstrate ROI and recommend next steps.
- Identify performance risks and opportunities that improve retention and account growth.
- Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
- Coach sales teams on digital solutions, consultative selling, and effective use of insights.
- Share market intelligence and success stories that strengthen digital selling.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
