About The Position

The Store Sales Manager leads the day-to-day performance of a high-volume Academy Sports + Outdoors retail store, overseeing Hardlines and Softlines. The role turns business goals into priorities that drive sales, merchandising excellence, and operational consistency across departments. Through hands-on leadership on the sales floor, the manager sets expectations for customer service, execution, and team engagement. The manager coaches, develops, and inspires leaders and team members through training, feedback, and accountability. Using sales metrics, labor plans, and inventory insights, the manager develops and adjusts strategies to improve productivity and profitability while maintaining in-stock and visual standards. The role also ensures that company policies, safety standards, and regulatory requirements are consistently followed. The Store Sales Manager works closely with the Store Director, fellow store leaders, Team Leads, department leaders, and corporate and field partners to align priorities, address issues, and execute company initiatives. The position is full-time and averages 45–50 hours per week during peak times, with schedules that may include evenings, weekends, and holidays.

Requirements

  • At least 3 years of relevant leadership or management experience.
  • Demonstrated success leading departments of up to 40 team members while driving operational excellence and achieving sales targets.
  • Strong customer service mindset, communication skills, and problem-solving skills.
  • Business acumen and understanding of sales performance, labor planning, and profitability.
  • Ability to interpret reports and use metrics to inform decisions and priorities.
  • Working knowledge of inventory systems, payroll processes, and Microsoft Office applications.
  • Sound judgment and decision-making skills in fast-paced, high-traffic environments.
  • Ability to complete and maintain required certifications, including Firearms Sales and Power Industrial Truck.
  • Ability to manage and audit firearm sales and ensure compliance with federal and state requirements, including accurate ATF Form 4473 completion, background-check verification, and final approval.
  • Team-first attitude and willingness to assist wherever needed.
  • Flexibility to work varying schedules, including evenings, weekends, and holidays, based on business needs.
  • Ability to remain on feet and move throughout the store for extended periods during scheduled shifts.
  • Ability to perform physical tasks including walking, bending, reaching, pulling, carrying, and lifting items up to 50 lbs.
  • Ability to complete repetitive tasks such as scanning, stocking, and folding merchandise.
  • Comfort using ladders or step stools to access merchandise.
  • Ability to thrive in a fast-paced retail environment and adapt to shifting priorities.
  • Acceptable hearing and vision to perform job duties.
  • Ability to adhere to company policies and professional standards.

Nice To Haves

  • Bachelor’s degree in a related field preferred.

Responsibilities

  • Lead the day-to-day performance of a high-volume retail store, overseeing Hardlines and Softlines.
  • Translate business goals into priorities that drive sales, merchandising excellence, and operational consistency across departments.
  • Set standards for customer service, execution, and team engagement through hands-on leadership on the sales floor.
  • Coach, develop, and inspire leaders and team members through training, feedback, and accountability.
  • Use sales metrics, labor plans, and inventory insights to plan and adjust strategies that improve productivity and profitability.
  • Maintain strong in-stock and visual standards.
  • Ensure company policies, safety standards, and regulatory requirements are consistently upheld.
  • Work with the Store Director and fellow store leaders to align priorities and deliver a strong store experience.
  • Partner with Team Leads and department leaders to set expectations, solve problems, and support team performance.
  • Collaborate with corporate and field partners through store walks, reporting, and execution of company initiatives.
  • Manage and audit firearm sales, ensuring transactions meet federal and state requirements through accurate ATF Form 4473 completion, background-check verification, and final approval.
  • Step in where needed beyond core duties.
  • Complete and maintain required certifications, including Firearms Sales and Power Industrial Truck.
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