Store Operations Manager (GM)

Insomnia Cookies•Charlotte, NC
•$50,000 - $65,000

About The Position

Insomnia Cookies is hiring a hands-on bakery operations leader to build and develop a team, deliver an exceptional guest experience, and own the bakery’s business results. The manager leads day-to-day operations, sets standards for quality and service, and takes action to achieve sales and operational goals. The role includes coaching the team, supporting busy late-night shifts, connecting with guests, and identifying opportunities to grow the business. The position requires a schedule responsive to bakery needs, including mid-to-late shifts, nights, weekends, and holidays. Managers work a minimum of 45 hours per week and are expected to remain actively engaged in bakery operations, including performing team-member duties when needed. The work takes place in a fast-paced bakery with frequent guest interaction, heat from ovens, refrigerated storage areas, cleaning chemicals, and moderate noise.

Requirements

  • At least 3 years of management or leadership experience in restaurant, retail, hospitality, or another fast-paced customer-facing environment.
  • Availability for a schedule that reflects bakery needs, including 2–3 mid-to-late shifts Thursday through Sunday.
  • Hands-on, player-coach leadership style and willingness to help wherever the team and business need it.
  • Track record of hiring, coaching, developing, and retaining strong teams.
  • Strong hospitality orientation and commitment to an exceptional guest experience.
  • Business acumen and ability to understand performance, set priorities, and turn goals into action.
  • Strong communication, organization, and problem-solving skills.
  • Comfort learning and using restaurant/retail technology and business systems.
  • Ability to obtain food safety certifications required for the location.
  • Ability to perform the essential functions of the position with or without reasonable accommodation.
  • Ability to stand and walk for extended periods, including up to 8 hours per shift.
  • Ability to frequently reach, bend, stoop, twist, kneel, and lift.
  • Ability to regularly lift, carry, push, and pull up to 30 pounds, and occasionally lift up to 50 pounds with assistance.
  • Ability to use hands and fingers to handle bakery equipment, food products, technology, and point-of-sale systems.
  • Ability to safely operate bakery and kitchen equipment in accordance with company procedures.
  • Ability to work in varying temperatures, including near ovens, freezers, and refrigeration units.
  • Ability to read order screens, reports, recipes, schedules, and safety information.
  • Ability to communicate effectively with guests and team members in a fast-paced environment with frequent interruptions.
  • Ability to work nights and weekends.

Responsibilities

  • Own daily bakery operations and ensure shifts are staffed, prepared, and set up for success.
  • Maintain standards for cookie quality, speed, accuracy, cleanliness, food safety, and overall execution.
  • Manage scheduling and labor execution in line with team and business needs.
  • Manage ordering, inventory accuracy, product rotation, shrink, and other bakery controls.
  • Maintain operational routines and address gaps in standards.
  • Create a welcoming, energetic guest experience that delivers the Always Warm promise.
  • Model hospitality and coach the team to provide friendly, fast, memorable service.
  • Monitor guest experience and take action to improve it when needed.
  • Hire, onboard, coach, and develop Shift Leaders, Cookie Crew, and Delivery Drivers.
  • Set clear expectations, recognize strong performance, and support team members while holding them accountable.
  • Provide consistent coaching and real-time feedback; develop Shift Leaders to lead shifts, coach teams, and solve problems.
  • Build a talent pipeline and create career-growth opportunities for team members.
  • Own bakery performance by monitoring sales and key performance measures and taking action toward goals.
  • Identify business opportunities and translate them into action.
  • Lead with urgency, accountability, and consistency, especially during peak and late-night shifts.
  • Partner with the District Manager and field leadership to solve problems and improve bakery performance.
  • Build local community connections and execute local marketing activities to increase awareness, traffic, and sales.
  • Work a minimum of 45 hours per week, including nights, weekends, and holidays as business needs require.
  • Perform essential bakery team-member duties when needed.

Benefits

  • Competitive base pay plus quarterly performance bonus opportunity.
  • Monthly cell phone stipend.
  • Early Wage Access (get paid the next day).
  • Employee discount, including free cookies.
  • Career development and advancement opportunities.
  • Medical, dental, and vision benefits beginning 30 days after employment.
  • 401(k) company match beginning 30 days after employment.
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