Store Operations Manager (GM)

Insomnia Cookies•Dallas, TX

About The Position

The Bakery Operations Manager leads the day-to-day operation of an Insomnia Cookies bakery, builds and develops the team, creates a welcoming guest experience, and owns business results. This hands-on leader sets standards for team performance, product quality, service, and operational execution, while understanding performance drivers and taking action to achieve sales and operational goals. The manager is actively involved in bakery operations, including coaching team members, helping during busy late-night periods, connecting with guests, and identifying opportunities to improve and grow the business. The role includes hiring and developing Shift Leaders, Cookie Crew, and Delivery Drivers; managing bakery routines and controls; and working with the District Manager and field leadership. The position requires a flexible schedule, including evening, late-night, weekend, and holiday work as business needs require, and a minimum of 45 hours per week.

Requirements

  • At least 3 years of management or leadership experience in restaurant, retail, hospitality, or another fast-paced customer-facing environment.
  • Availability for a schedule that reflects bakery needs, including 2–3 mid-to-late shifts during Thursday–Sunday.
  • Hands-on, player-coach leadership style and willingness to help wherever the team and business need.
  • Track record of hiring, coaching, developing, and retaining teams.
  • Hospitality mindset and commitment to an exceptional guest experience.
  • Business acumen and ability to understand performance, set priorities, and turn goals into action.
  • Strong communication, organization, and problem-solving skills.
  • Comfort learning and using restaurant or retail technology and business systems.
  • Ability to obtain food safety certifications required for the location.
  • Ability to perform the essential functions of the position with or without reasonable accommodation.
  • Ability to stand and walk for extended periods, including up to 8 hours per shift.
  • Ability to frequently reach, bend, stoop, twist, kneel, and lift.
  • Ability to regularly lift, carry, push, and pull up to 30 pounds, and occasionally lift up to 50 pounds with assistance.
  • Ability to use hands and fingers to handle bakery equipment, food products, technology, and point-of-sale systems.
  • Ability to work around varying temperatures, including ovens, freezers, and refrigeration units.
  • Ability to read order screens, reports, recipes, schedules, and safety information.
  • Ability to communicate effectively with guests and team members in a fast-paced environment with frequent interruptions.
  • Ability to work nights and weekends.
  • Schedule flexibility, including weekends and holidays as business needs require; minimum 45 hours per week.

Responsibilities

  • Own the bakery’s day-to-day operations and ensure shifts are staffed, prepared, and set up for success.
  • Maintain standards for cookie quality, speed, accuracy, cleanliness, food safety, and bakery execution.
  • Manage scheduling and labor execution to meet team and business needs.
  • Manage ordering, inventory accuracy, product rotation, shrink, and other bakery controls.
  • Maintain operational routines and address gaps when standards are not being met.
  • Create a welcoming, energetic guest experience that delivers the Always Warm promise.
  • Set hospitality standards and coach the team to provide friendly, fast, memorable service.
  • Monitor guest experience, identify improvements, and act when service falls short.
  • Hire, onboard, coach, and develop Shift Leaders, Cookie Crew, and Delivery Drivers.
  • Set clear expectations, recognize strong performance, and support team members while holding them accountable.
  • Provide ongoing coaching and real-time feedback.
  • Develop Shift Leaders who can lead shifts, coach teams, and solve problems.
  • Build a talent pipeline and create career-growth opportunities for team members.
  • Own bakery performance by tracking sales and key measures and taking action to achieve goals.
  • Identify business opportunities and turn them into action.
  • Lead with urgency, accountability, and consistency, especially during peak and late-night shifts.
  • Partner with the District Manager and field leadership to solve problems and improve bakery operations.
  • Build local community connections and execute local marketing activities to increase awareness, traffic, and sales.
  • Perform essential bakery team-member duties when needed.
  • Safely operate bakery and kitchen equipment according to company procedures.

Benefits

  • Competitive base pay plus quarterly performance bonus opportunity
  • Monthly cell phone stipend
  • Early Wage Access (get paid the next day)
  • Employee discount (free cookies)
  • Career development and advancement opportunities
  • Medical, dental, and vision benefits beginning 30 days after employment
  • 401(k) company match beginning 30 days after employment
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service