Store Operations Manager (GM)

Insomnia Cookies•El Paso, TX

About The Position

As a Bakery Operations Manager at Insomnia Cookies, you lead the bakery team, create an experience guests want to return to, and own the results of the business. This hands-on leadership role involves actively managing day-to-day operations, setting standards, developing employees, delivering exceptional guest experiences, and driving sales and operational results. The manager works alongside the team, coaches employees, leads busy late-night periods, connects with guests, and identifies ways to improve business performance. The role offers opportunities for career growth as Insomnia Cookies expands.

Requirements

  • At least 3 years of management or leadership experience in restaurant, retail, hospitality, or another fast-paced customer-facing environment.
  • Availability for a schedule that reflects bakery needs, including 2–3 mid-to-late shifts Thursday through Sunday.
  • Hands-on, player-coach leadership style and willingness to help wherever needed.
  • Track record of hiring, coaching, developing, and retaining strong teams.
  • Strong hospitality orientation and commitment to exceptional guest experiences.
  • Business acumen and ability to understand performance, set priorities, and act on goals.
  • Strong communication, organization, and problem-solving skills.
  • Comfort learning and using restaurant or retail technology and business systems.
  • Ability to obtain food safety certifications required for the location.
  • Ability to perform essential job functions with or without reasonable accommodation.
  • Ability to stand and walk for extended periods, including up to 8 hours during a shift.
  • Ability to frequently reach, bend, stoop, twist, kneel, and lift.
  • Ability to regularly lift, carry, push, and pull up to 30 pounds, and occasionally lift up to 50 pounds with assistance.
  • Ability to use hands and fingers to handle bakery equipment, food products, technology, and point-of-sale systems.
  • Ability to safely operate bakery and kitchen equipment according to company procedures.
  • Ability to work in varying temperatures, including near ovens, freezers, and refrigeration units.
  • Ability to read order screens, reports, recipes, schedules, and safety information.
  • Ability to communicate effectively with guests and team members in a fast-paced environment with frequent interruptions.
  • Ability to work nights and weekends.

Responsibilities

  • Own the bakery’s day-to-day operations and ensure shifts are staffed, prepared, and set up for success.
  • Maintain standards for cookie quality, speed, order accuracy, cleanliness, food safety, and bakery execution.
  • Manage scheduling and labor execution to meet team and business needs.
  • Manage ordering, inventory accuracy, product rotation, shrink, and other bakery controls.
  • Maintain operational routines and address gaps when standards are not being met.
  • Create a welcoming, energetic guest experience that reflects the company’s Always Warm promise.
  • Set hospitality standards and coach the team to provide friendly, fast, memorable service.
  • Monitor the guest experience, identify opportunities to improve it, and take action when service falls short.
  • Hire, onboard, coach, and develop Shift Leaders, Cookie Crew, and Delivery Drivers.
  • Create a team culture with clear expectations, recognition, support, and accountability.
  • Provide consistent coaching and real-time feedback.
  • Develop Shift Leaders to lead shifts, coach teams, and solve problems.
  • Build a talent pipeline and create career growth opportunities for team members.
  • Own bakery performance, understand sales and key performance measures, and take action to achieve goals.
  • Identify business drivers and opportunities, then translate them into action.
  • Lead with urgency, accountability, and consistency, especially during peak and late-night shifts.
  • Partner with the District Manager and field leadership to solve problems and improve bakery operations.
  • Build local community connections and execute local marketing activities to increase awareness, traffic, and sales.
  • Work nights, weekends, and holidays as business needs require, and work at least 45 hours per week.
  • Perform essential bakery team member duties when needed.

Benefits

  • Competitive base pay plus quarterly performance bonus opportunity
  • Monthly cell phone stipend
  • Early wage access, including next-day pay
  • Employee discount, including free cookies
  • Career development and advancement opportunities
  • Medical, dental, and vision benefits beginning 30 days after employment
  • 401(k) company match beginning 30 days after employment
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