About The Position

The Store Manager is the strategic leader of the store, responsible for driving business performance, delivering an exceptional customer experience, and cultivating a high-performing, inclusive team culture. The role champions brand values and ensures operational excellence across store functions, with an impact on profitability, team development, and customer satisfaction. It is suited to a dynamic, people-focused leader who thrives in a fast-paced retail environment and is passionate about building strong teams and memorable customer interactions. The Store Manager models exceptional customer service and selling behaviors, works with store leaders and associates to achieve sales goals, and oversees people management, store culture, coaching, and training. The role also manages store operations, visual merchandising, inventory procedures, marketing events, community engagement, policy compliance, and safety. The position requires 3–5 years of related professional or retail management experience. Undergraduate or graduate degrees are valued but not required.

Requirements

  • 3–5 years of related professional or retail management experience.
  • Proven ability to drive results through store teams and exceed sales and profit goals.
  • Ability to coach, motivate, and build high-performing, diverse teams.
  • Strong verbal and written communication skills and ability to influence across all levels.
  • Solution-oriented and flexible approach in a fast-paced, dynamic retail environment.
  • Ability to work independently, manage shifting priorities, and meet business expectations.
  • Comfort using word processing, spreadsheets, and retail software tools.
  • Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Nice To Haves

  • Undergraduate or graduate degree; valued but not required.

Responsibilities

  • Model exceptional customer service and selling behaviors, promote a consumer-centric mindset, and elevate the in-store experience.
  • Partner with store leaders and associates to achieve and exceed sales goals, monitoring progress against key performance indicators.
  • Model brand-specific service standards and selling behaviors to foster authentic customer engagement.
  • Lead people management, including providing input and making decisions related to recruitment, hiring, onboarding, performance evaluations, promotions, and terminations.
  • Monitor and shape store culture to align with company values and foster a positive team environment.
  • Provide coaching, feedback, and training in customer service, product knowledge, brand identity, and operational excellence.
  • Assess customer interactions and the in-store experience, and resolve escalated customer concerns professionally and with sound judgment.
  • Manage store operations, including scheduling, expense control, loss prevention, audits, and reporting.
  • Ensure visual merchandising standards are met and inventory is maintained through proper shipping and receiving procedures.
  • Support store marketing events and community engagement initiatives to drive traffic and brand awareness.
  • Promote accountability, creativity, continuous learning, and collaboration by sharing best practices.
  • Uphold company policies, safety standards, and operational procedures.
  • Demonstrate inclusive practices that honor diverse backgrounds, skill sets, and lived experiences, reflecting VF Values and brand identity.

Benefits

  • Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
  • VF offers benefit programs; detailed information will be provided during the hiring process.
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