Store General Manager, Optical

West Point Optical Group-Pearle Vision•Kentwood, MI

About The Position

The Store General Manager is responsible for driving profitable sales through exam growth and an outstanding patient experience. The role drives revenue, productivity, and operational processes while modeling exemplary patient care. The manager develops and maintains patient, associate, and doctor satisfaction and supports consistent retention. The position also oversees sales performance, associate recruitment and development, doctor relationships and coverage, merchandising, marketing execution, operational standards, and patient follow-up.

Requirements

Optical knowledge or licensure, with at least 3 years of optical experience.
At least 3 years of sales experience and a demonstrated record of sales growth, sales skills, and accountability for sales results.
Demonstrated ability to deliver an outstanding patient experience, with a proven conversion rate of at least 80%.
Proven experience and results in a retail or customer service establishment.
Ability to present and implement decisive, creative solutions to grow the business.
Ability to communicate enthusiastically and concisely to meet or exceed patient expectations.
Ability to foster positive, results-oriented relationships with associates and doctors.
Experience and success in store merchandising, with attention to detail.
Ability to manage priorities through adaptability and flexibility, take calculated risks, follow up, multitask, and delegate.
Computer experience.
Bachelor's degree or comparable experience in retail operations.
At least 3 years of management experience.
Reliable transportation and a valid driver's license.
Ability to travel up to 30 miles from the primary store.
Open availability on Saturdays and during peak season.

Responsibilities

Drive profitable store sales by fostering a patient-focused retail culture and prioritizing exam growth.
Conduct community outreach, maintain communication with existing patients, and use creative social media marketing.
Attain sales plan goals and comparable-store sales growth, using business analysis and KPI results.
Improve comparable-store contribution year over year and manage gross margin according to company standards.
Train and develop associates to provide a patient-care-focused experience and support daily operations.
Build professional relationships with doctors and ensure appropriate coverage and quality of doctor hours.
Implement initiatives to increase exams and convert exams to sales.
Participate in business planning and business updates.
Recruit, train, develop, and retain high-performing associates through daily practice, role-playing, coaching, two-way communication, and manpower planning.
Promote positive patient satisfaction, retention, and survey results.
Ensure stores are merchandised and presented according to standards, including planograms, visual appearance, signage, cleanliness, housekeeping, and associate attire.
Ensure high-quality service through customer follow-up, accurate measurements, correct pricing and POS entry, realistic service-time estimates, on-time readiness, and monitoring remakes and returns.
Maximize Managed Vision Care relationships and sales opportunities.
Implement approved marketing programs on time and execute signage and promotions according to company standards.
Execute operational and safety procedures, including security systems, posted safety information, fire extinguishers, door locks, housekeeping, carpet, storefront windows, lighting, and store safety.
Maintain reliable attendance and transportation, hold a valid driver's license, travel up to 30 miles from the primary store, and be available on Saturdays and during peak season.