General Manager - Optical

National Vision • Creve Coeur, MO

2d

About The Position

The General Manager is responsible for the overall success, sales, and profitability of an America’s Best optical retail store. The role oversees store operations and financial performance, leads and develops associates, supports merchandising and training, and ensures high-quality patient care and customer service. The General Manager creates a positive, high-energy environment where teamwork and exceptional service thrive, while meeting company, quality, and safety standards.

Requirements

• At least 5 years of retail experience.
• Ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Nice To Haves

• Supervisory experience.
• Knowledge of the optical industry.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
• Lead, train, coach, and develop associates through feedback and growth opportunities.
• Monitor store performance and guide associates in delivering excellent customer and patient experiences.
• Partner with the Doctor to ensure patients receive a high level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Communicate with the District Manager and provide accurate reporting.
• Ensure the store and facility meet corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain talent, and create schedules based on business needs and store traffic.
• Lead by example and coach the team toward sales and service excellence.
• Provide timely feedback and performance evaluations, and address issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Benefits

• Competitive pay and bonus opportunities.
• Health and dental insurance.
• 401(k) retirement savings with company match and stock purchase plan.
• Flexible Spending Account.
• Paid time off and company holidays.
• Parental leave.
• Employee eyewear discount.
• Short- and long-term disability insurance.
• Life insurance.
• College scholarship program.
• Training programs and access to educational courses.
• Internal promotion and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed