General Manager - Optical

National Vision•Maplewood, MN

About The Position

America’s Best, part of National Vision, is hiring a General Manager to lead the overall success, sales, and profitability of an optical retail store. The role oversees store operations, financial performance, team leadership, merchandising, training, and patient care, while building a positive, high-energy environment centered on exceptional service and teamwork. The General Manager partners with the Doctor to support quality patient care and communicates with the District Manager about store performance.

Requirements

  • At least 5 years of retail experience.
  • Proven ability to lead, coach, and build strong associate relationships.
  • Strong communication, organization, and problem-solving skills.
  • Passion for providing exceptional customer service and driving sales.
  • Solid understanding of store operations and business performance.

Nice To Haves

  • Supervising experience.
  • Knowledge of the optical industry.
  • Bachelor’s degree or equivalent experience.

Responsibilities

  • Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcement of company policies.
  • Lead, train, coach, and develop associates through regular feedback and growth opportunities.
  • Monitor store performance and guide associates in delivering outstanding customer and patient experiences.
  • Partner with the Doctor to ensure patients receive a high level of care.
  • Conduct store audits and uphold quality, merchandising, and service standards.
  • Communicate with the District Manager and provide accurate reporting.
  • Ensure the store and facility meet corporate and safety standards.
  • Execute marketing, merchandising, and promotional initiatives according to brand standards.
  • Manage budgets, supplies, and inventory to meet financial goals.
  • Recruit, hire, and retain associates, and create schedules based on business needs and store traffic.
  • Lead by example and coach the team toward sales and service excellence.
  • Provide timely feedback and performance evaluations, and address issues proactively.
  • Ensure company-policy compliance and maintain accurate associate files and records.

Benefits

  • Competitive pay and bonus opportunities.
  • Health and dental insurance.
  • 401(k) retirement savings with company match.
  • Stock purchase plan.
  • Flexible Spending Account.
  • Generous paid time off and company holidays.
  • Parental leave.
  • Employee eyewear discount.
  • Short- and long-term disability insurance.
  • Life insurance.
  • College scholarship program.
  • Training programs and access to educational courses.
  • Emphasis on internal promotions and career advancement.
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