General Manager - Optical

National Vision•Dallas, TX

About The Position

America’s Best, part of National Vision, is hiring a General Manager to lead the overall success, sales, and profitability of an optical retail store. The role oversees store operations and financial performance while leading the team and supporting merchandising, training, and patient care. The General Manager creates a positive, high-energy environment where exceptional service and teamwork thrive, and partners with the Doctor to help ensure patients receive a high level of care. Duties and work practices may vary in some locations to comply with state requirements for specific licenses or credentials.

Requirements

  • At least 5 years of retail experience.
  • Proven ability to lead, coach, and build strong associate relationships.
  • Strong communication, organization, and problem-solving skills.
  • Passion for providing exceptional customer service and driving sales.
  • Solid understanding of store operations and business performance.

Nice To Haves

  • Supervisory experience.
  • Knowledge of the optical industry.
  • Bachelor’s degree or equivalent experience.

Responsibilities

  • Oversee daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
  • Lead, train, coach, and develop associates through feedback and growth opportunities.
  • Monitor store performance and guide associates in delivering strong customer and patient experiences.
  • Partner with the Doctor to support high-quality patient care.
  • Conduct store audits and uphold quality, merchandising, and service standards.
  • Maintain communication with the District Manager and provide accurate reporting.
  • Ensure the store and facility meet corporate and safety standards.
  • Execute marketing, merchandising, and promotional initiatives according to brand standards.
  • Manage budgets, supplies, and inventory to meet financial goals.
  • Recruit, hire, and retain talent; create schedules based on business needs and store traffic.
  • Provide timely feedback and performance evaluations, and address issues proactively.
  • Ensure compliance with company policies and maintain accurate associate files and records.

Benefits

  • Health and dental insurance.
  • 401(k) retirement savings with company match.
  • Stock purchase plan.
  • Flexible Spending Account.
  • Paid time off and company holidays.
  • Parental leave.
  • Employee eyewear discount.
  • Short- and long-term disability insurance.
  • Life insurance.
  • College scholarship program.
  • Training programs and access to educational courses.
  • Internal promotion and career advancement opportunities.
  • Competitive pay and bonus opportunities.
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