Staff Specialist, Segment Marketing (Human Genomics)

Pacific Biosciences • Menlo Park, CA

10d • Hybrid

About The Position

PacBio is seeking an experienced segment marketing specialist to drive adoption of its highly accurate long-read whole-genome sequencing technology among leading human genomics organizations, including genetic testing laboratories, academic medical centers, and large-scale genome sequencing programs. The role leads marketing activities for this customer segment and works closely with Sales, Product Management, Applications, and R&D to understand strategic customer needs, develop targeted messaging and sales tools, and support commercial opportunities.

The position leads segment activity at key scientific conferences and builds relationships with influential researchers and laboratory leaders. It is a senior individual-contributor role requiring scientific expertise, commercial judgment, and hands-on marketing. Success is measured by contribution to advancing customer opportunities and driving PacBio technology adoption.

Non-field-based employees are required to work onsite Monday through Thursday and from home on Friday. Depending on the role, some employees may be required to work 100% onsite. The employee may also be required to visit and work at PacBio locations as necessary. Travel of up to 25% is expected for customer meetings, conferences, and commercial activities. Candidates must be currently authorized to work in the United States without present or future sponsorship.

Requirements

• Bachelor's degree in genetics, genomics, molecular biology, or a related scientific field, or equivalent experience.
• Eight or more years of relevant experience in genomics, genetic testing, life sciences marketing, technical sales, or a related scientific or commercial role.
• Strong understanding of whole-genome sequencing, genomic variant detection, and sequencing workflows.
• Demonstrated ability to develop compelling scientific and commercial communications, including presentations, technical content, or sales enablement materials.
• Experience engaging customers, understanding their needs, and translating technical capabilities into compelling value propositions.
• Familiarity with the competitive landscape for genomic sequencing, including technologies, laboratory workflows, and sequencing economics.
• Strong communication, analytical, and project management skills, with the ability to collaborate across scientific, technical, and commercial teams.
• Willingness to travel up to 25% for customer meetings, conferences, and commercial activities.
• Current authorization to work in the United States without the need for present or future sponsorship.

Nice To Haves

• Experience working with genetic testing laboratories, academic medical centers, or large-scale genome sequencing programs.
• Experience with long-read sequencing, particularly PacBio HiFi sequencing and its applications in human genomics.
• Experience engaging scientific thought leaders, laboratory directors, and principal investigators.
• Familiarity with ASHG, ACMG, AMP, and related scientific communities.

Responsibilities

• Develop targeted marketing strategies for human genomics customers, defining customer needs, value propositions, competitive positioning, and commercial priorities.
• Translate scientific evidence and technical capabilities into compelling customer value propositions; develop presentations, application briefs, competitive comparisons, and other sales tools, and train commercial teams as needed.
• Lead marketing activities at key conferences, including ASHG, ACMG, and AMP; coordinate customer engagement, scientific content, and events that support commercial priorities.
• Partner with Sales to understand customer workflows, buying criteria, and barriers to adoption, and develop account-specific messaging and engagement strategies to advance commercial opportunities.
• Build relationships with influential researchers and laboratory leaders; support customer evaluations and collaborations and translate results into scientific evidence, case studies, and marketing materials.
• Monitor customer needs, market trends, and competing technologies, and work across teams to execute targeted marketing initiatives and prioritize activities that contribute to commercial success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior