Staff Product Manager

6sense

1d•$166,812 - $240,658•Remote

About The Position

At 6sense, we are building the most intelligent B2B advertising platform on the market. We are looking for a Staff Product Manager to own the systems, partnerships, and programs that drive advertiser growth, agency adoption, and measurable performance at scale. This is a high-impact individual contributor role reporting to the Senior Director of Product Management, Advertising.

Requirements

Advertising Product Mastery. Deep expertise in programmatic advertising, DSP/SSP dynamics, identity resolution, and audience syndication, with a track record of delivering measurable revenue impact.
GTM Fluency. Experience building enablement programs, leading launch readiness, and serving as a trusted product partner to Sales and Customer Success in a high-velocity B2B environment.
Measurement Depth. Strong command of attribution modeling, third-party verification, pixel infrastructure, and advertiser-facing analytics. You translate data into a compelling product story.
AI and Emerging Tech Awareness. You track the evolving ad tech landscape and translate trends - agentic buying frameworks, contextual targeting, AI-driven optimization - into defensible product decisions.
Executive Communication. You present clear, data-backed strategy to C-suite audiences and drive alignment across sales, finance, and engineering.
8-10+ years in Product Management, with at least 4 years in advertising technology, programmatic media, or B2B demand generation platforms.

Responsibilities

Own the product roadmap for our SSP integrations and programmatic distribution partnerships, defining segment sync architecture, bidding logic, and publisher-side identity requirements to drive audience activation at scale.
Build the product foundation for 6sense's agency go-to-market, including workflow, reporting, and campaign management capabilities that meet the expectations of holding company and independent agency buyers.
Serve as the primary product SME for Sales, Customer Success, and Solutions Engineering - creating positioning decks, battlecards, and launch readiness materials that help the field win and retain advertising customers.
Define the measurement and attribution strategy for 6sense Advertising, including pixel-based tracking, view-through and click-through attribution, third-party verification integrations, and reporting standards that give advertisers confidence in their investment.
Identify opportunities to embed AI-driven capabilities across the advertiser experience, from predictive audience optimization to automated campaign recommendations and performance anomaly detection.
Contribute to the multi-year advertising vision, identify white space in emerging channels, and align executive stakeholders to a cohesive advertising strategy.
Mentor junior PMs and raise the bar on documentation and cross-functional execution.