Staff Outbound Product Manager

ServiceNow•Santa Clara, CA

6d•$166,500 - $291,400•Hybrid

About The Position

ServiceNow's Asset Management Business Unit is looking for a Staff Outbound Product Manager to join their growing team. This is a high-impact, cross-portfolio role responsible for bringing the value of their Asset Management solutions—spanning software, hardware, cloud, enterprise, and operational assets—to market in a way that drives adoption, accelerates field success, and deepens customer outcomes. The role operates at the intersection of product, field, and customer, connecting the dots between what their products do and why it matters to the customers buying them; building the narratives, content, and programs that help field teams land deals and customers realize value.

Requirements

12 - 15 years of experience in Product Management, Outbound/GTM Product Management, Solution Consulting, or related fields at a software company
Deep domain expertise in Asset Management, including software asset management, hardware asset management, cloud cost management / FinOps, or enterprise asset management
A natural value seller. Someone who can walk into a customer conversation, understand what's at stake for their business, and connect it back to outcomes our products deliver; building the proof points, narratives, and content that make that connection repeatable across the field
Experience working directly with enterprise customers, including executive-level engagement
Strong understanding of Asset Management market dynamics, industry landscape, and buyer personas across IT, Finance, and Procurement
Track record of building enablement content and programs that operate at scale
Excellent communication skills — equally effective in a customer briefing, an industry inquiry, a webinar, or a cross-functional planning session
Hands-on experience using AI tools to automate workflows, accelerate content creation, or scale GTM functions, not just awareness of AI, but a track record of putting it to work
Collaborative, action-oriented, and comfortable operating with ambiguity in a fast-moving environment

Nice To Haves

Familiarity with ServiceNow's Asset Management portfolio and platform
Background in industry relations programs (Forrester Wave, IDC MarketScape, Gartner Magic Quadrant)
Experience in Solution Consulting or Value Selling
Proven track record building or deploying AI-powered systems, agents, or automation workflows at scale

Responsibilities

Develop and execute GTM strategies that drive awareness, adoption, and expansion across the Asset Management portfolio
Create high-quality enablement content, including positioning, demos, playbooks, and industry materials, that scales across field teams and partners
Build and leverage AI-powered workflows to create, scale, and continuously improve GTM content, adoption programs, and field enablement, moving faster and operating at higher quality than traditional approaches allow
Serve as a strategic partner to customers and prospects, translating product capabilities into tangible business outcomes and ROI
Build and maintain strong relationships with industry commentators (Gartner, Forrester, IDC, Omdia, etc.) to shape market perception and support evaluations
Represent the Asset Management portfolio at industry events, customer briefings, executive meetings, and webinars
Synthesize field intelligence and customer insights into actionable product feedback for Inbound PM counterparts
Collaborate cross-functionally with Product Management, Engineering, Product Marketing, Customer Success, and Field Teams to align on roadmap themes, release messaging, and GTM plans
Guide and contribute to cross-functional programs that accelerate customer time-to-value and drive product adoption at scale