Sr. Web Marketing Program Mgr

MiniMed•Los Angeles, CA

5d•$136,000 - $256,000

About The Position

At MiniMed, our mission is to simplify diabetes management and restore freedom to people's lives through intelligent insulin delivery systems. As the Senior Global Paid Media Manager, you will be the chief architect of our paid media footprint across the globe. In this role, you will design the overarching global paid media strategy (covering search, programmatic, paid social, and display) to drive patient acquisition (DTC) and healthcare professional (HCP) engagement. You will operate in a strategic, "hub-and-spoke" capacity: you establish the blueprint, frameworks, and budgets at the global level, while partnering with and empowering regional and country teams who handle local execution. You will hold ultimate accountability for global spend efficiency, performance optimization, and media governance.

Requirements

Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field with 7+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience.
Advanced Degree in Marketing, Business, Data Analytics, or a related field with 5+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience.

Nice To Haves

Prior experience in MedTech, Medical Devices, Biotech, or Digital Health is highly preferred.
Direct experience navigating highly regulated spaces (FDA, GDPR, HIPAA) is a major plus.
Expert-level knowledge of major advertising platforms (Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager).
Deep familiarity with healthcare marketing restrictions, patient privacy standards, and localized compliance (e.g., EU-MDR).
Advanced data literacy—ability to translate raw media analytics across multiple regions into clear business insights for executive leadership.
Proven ability to work flexibly across global time zones and influence cross-functional teams without direct authority.

Responsibilities

Architect the multi-million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks).
Define and scale data-driven global audience taxonomies targeting both Consumers/Patients (DTC) and Endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations.
Direct global budget allocation across regions based on historical performance, market maturity, and business priorities.
Serve as the global lead, providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, standard operating procedures, and asset frameworks.
Act as a strategic advisor to local country managers, ensuring their execution aligns with global brand guidelines while respecting local healthcare compliance norms.
Oversee global media agency relationships and provide governance models for local agencies selected by regional teams.
Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically shifting capital to maximize ROI.
Lead global A/B testing frameworks for creative, copy, and landing pages, synthesizing local learnings into global best practices.
Partner with Web Analytics and Data Engineering teams to build unified global dashboards (e.g., PowerBI, Tableau), establishing standard KPIs (CAC, LTV, ROAS, CPA) across all markets.