Retail Marketing Campaign & Program Execution - Sr. Marketing Mgr

Bank of America•Charlotte, NC

4d•Onsite

About The Position

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions. The Financial Center Marketing Team is responsible for the strategy, creative execution, and delivery of marketing campaigns, branded and operational signage, as well as associate engagement to over 3,500 financial centers across the country. This position is part of a dynamic, cross-functional team inclusive of agencies, vendors, and business partners. Lead end to end creative development for financial center campaigns from strategy/brief to fulfillment with a host of tactics, including digital and printed client facing marketing materials. Responsible for flawless quality assurance, proofing, risk assessment, and execution of all elements. Role will own creative reviews, synthesizing internal stakeholder reviews from business partners/legal/compliance/brand to ensure error free creative and operationally sound delivery to one of the largest retail networks in the US. Must be confident partnering with and influencing field partners, merchandising, operations, and real estate services to understand business objectives. Savvy with budget management, financial acumen, and vendor payments. Must be able to think big pictures for the work, but also own the smaller details, and enjoy managing fast paced, complex, detailed programs end to end in an error free manner and on budget. Ability to communicate clearly, crisply, and distill complex situations to simple solutions. Must be comfortable working in a team, partnering and supporting teammates as campaign work is done in pod of teammates and lines are deliberately blurred. Seeking a candidate with experience working through conflicting priorities and ability to quickly change and adapt as circumstances evolve. Comfortable working in an operationally complex and matrixed organization.

Requirements

Minimum of 5-10 years marketing experience
Adept in executive level PowerPoint presentation generation
Adept in Excel (complex spreadsheets)
Adept in navigating platforms that hold data
Adaptability
Collaboration
Problem Solving
Product Marketing and Branding
Project Management
Active Listening
Analytical Thinking
Digital Marketing
Oral Communications
User Experience Design
Business Acumen
Prioritization
Solution Delivery Process
Strategic Thinking
Written Communications

Responsibilities

Own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management.
Own day to day relationships with key business partners.
Solve moderate to complex business problems.
Independently drive strategic marketing improvements and solutions.
Lead end to end creative development for financial center campaigns from strategy/brief to fulfillment with a host of tactics, including digital and printed client facing marketing materials.
Ensure flawless quality assurance, proofing, risk assessment, and execution of all elements.
Own creative reviews, synthesizing internal stakeholder reviews from business partners/legal/compliance/brand to ensure error free creative and operationally sound delivery.
Partner with and influence field partners, merchandising, operations, and real estate services to understand business objectives.
Manage budget, financial acumen, and vendor payments.
Manage fast paced, complex, detailed programs end to end in an error free manner and on budget.
Communicate clearly, crisply, and distill complex situations to simple solutions.
Work in a team, partnering and supporting teammates as campaign work is done in pod of teammates and lines are deliberately blurred.
Work through conflicting priorities and adapt as circumstances evolve.
Work in an operationally complex and matrixed organization.