Sr. Technical Business Analyst - Digital Web Experience

EPMA•Houston, TX

About The Position

This role involves collaborating with Digital Product Owners and stakeholders to gather, analyze, and document business and technical requirements for customer-facing web initiatives. The position requires translating business needs into detailed user stories, acceptance criteria, process flows, and functional requirements. The analyst will manage and maintain the Azure DevOps (ADO) backlog, ensuring alignment with business priorities and customer experience objectives. A key part of the role is leading business-side User Acceptance Testing (UAT), including test planning, execution oversight, defect tracking, and stakeholder signoff. Additionally, the analyst will prepare milestone updates and sprint summaries for business and technical stakeholders, and coordinate with business users for testing, feedback loops, and change management to ensure smooth rollout of features. The role also includes Scrum Master responsibilities such as facilitating Agile ceremonies, acting as a servant leader to remove blockers, monitoring sprint health, and championing Agile best practices.

Requirements

5–8+ years of experience as a Business Analyst, Technical Business Analyst, or Product-focused Business Analyst supporting customer-facing websites and digital experience platforms.
Strong Adobe Experience Manager (AEM) experience, including content authoring, page management, templates, components, workflows, and publishing processes.
Familiarity with UX best practices, SEO fundamentals, QA/testing processes, and digital analytics.
Strong understanding of Agile/Scrum methodologies and experience supporting Agile delivery teams.
Proficiency with Azure DevOps (ADO) or similar tools for backlog and sprint management.
Demonstrated ability to write user stories, define acceptance criteria, and support UAT activities.
Excellent communication, facilitation, and stakeholder management skills.

Nice To Haves

Experience with additional Adobe Experience Cloud products such as Adobe Customer Journey Analytics, Adobe Launch, Adobe Target, or Adobe Analytics.
Agile certification (CSM, PSM, or equivalent).

Responsibilities

Collaborate with Digital Product Owner and stakeholders to gather, analyze, and document business and technical requirements for customer-facing web initiatives.
Translate business needs into detailed user stories, acceptance criteria, process flows, and functional requirements.
Manage and maintain the Azure DevOps (ADO) backlog, ensuring alignment with business priorities and customer experience objectives.
Lead business-side User Acceptance Testing (UAT), including test planning, execution oversight, defect tracking, and stakeholder signoff.
Prepare milestone updates and sprint summaries for business and technical stakeholders.
Coordinate with business users for testing, feedback loops, and change management to ensure smooth rollout of features.
Facilitate core Agile ceremonies, including sprint planning, daily stand-ups, sprint reviews, and retrospectives.
Act as a servant leader to the team—identifying and removing blockers to maintain delivery momentum.
Monitor sprint health, team velocity, and workflow; proactively identify areas for improvement.
Champion Agile best practices and foster a high-performing, collaborative team environment.
Support the Digital Product Owner in sprint goal definition and stakeholder alignment.
Champion Agile best practices and promote a culture of accountability, transparency, and continuous delivery.