Senior Manager, Web & Digital Experience
About The Position
The Senior Manager, Web & Digital Experience is responsible for the strategy, performance, and customer experience across the company's portfolio of websites. This role serves as the business owner of the web ecosystem, ensuring digital properties drive measurable growth, support lead generation efforts, and deliver exceptional customer experiences. Working at the intersection of marketing, user experience, SEO, analytics, and web development, this position leads website strategy, oversees digital optimization initiatives, and partners cross-functionally to align web investments with business objectives. The ideal candidate combines strategic thinking with hands-on execution and uses data-driven insights to continuously improve website performance, conversion rates, and operational efficiency.
Requirements
- 5+ years of experience in website management, digital experience, growth marketing, digital product management, or related disciplines
- Experience managing multiple websites or digital properties with responsibility for performance and optimization
- Strong understanding of website analytics, conversion rate optimization, user experience, and customer journey management
- Working knowledge of SEO best practices, technical SEO, website architecture, and organic growth strategies
- Experience managing agencies, vendors, developers, or external web resources
- Strong project management, stakeholder management, and communication skills
- Experience using analytics and reporting platforms to drive decision-making and prioritization
- Ability to translate technical concepts into business recommendations and actionable plans
Nice To Haves
- Experience with WordPress or similar CMS platforms preferred
- Familiarity with A/B testing, experimentation frameworks, and lead-generation business models preferred
- Experience supporting multi-location businesses and local search strategies is a plus
Responsibilities
- Develop and execute the strategic roadmap for all company websites, aligning priorities with business objectives and customer needs
- Drive continuous improvement in website performance, user experience, accessibility, and conversion rates
- Lead conversion optimization efforts through testing, analysis, and customer journey improvements
- Partner with marketing teams to optimize landing pages, content, and campaigns for lead generation and customer acquisition
- Oversee SEO initiatives across all web properties, including technical SEO, local SEO, content strategy, and emerging search opportunities
- Manage relationships with internal and external web development resources, ensuring efficient execution and prioritization of website enhancements
- Maintain and prioritize website development roadmaps, backlogs, and release schedules
- Establish reporting frameworks and monitor key performance indicators, including traffic, conversion rates, lead quality, engagement, and site health
- Translate website analytics and performance insights into actionable recommendations for leadership
- Serve as the primary point of accountability for web initiatives, fostering alignment across marketing, operations, and business leadership teams
- Ensure website governance, consistency, scalability, technical health, and platform stability across all digital properties
Benefits
- Medical, dental, vision, 401K
- Paid Time Off
- Weekly Pay
- Internal Promotion opportunities
- Company swag
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
