Director, Web & Digital Experience

Hyland•Westlake, LA

22h•$200,000 - $220,000

About The Position

The Director, Web and Digital Experience leads Hyland’s global web strategy as a core component of the marketing growth engine. This role ensures the website is a high-performing platform that drives pipeline creation, accelerates buyer journeys, and delivers measurable business outcomes. Partnering closely with Demand Generation, Marketing Strategy & Operations, Product Marketing, and Sales this leader aligns digital experience strategy to brand recognition, revenue goals and go-to-market priorities. The role also drives modernization of Hyland’s digital presence through AI-enabled capabilities, data-driven decision-making, and continuous optimization.

Requirements

10+ years in digital marketing, website strategy, or digital experience leadership
Demonstrable experience with keeping pace of AEO/GEO needs
Proven success driving website performance tied to pipeline, engagement, and business outcomes
Experience aligning digital strategy to revenue and full-funnel marketing execution
Expertise in website strategy, UX, SEO, analytics, and conversion optimization
Familiarity with personalization, ABM, and marketing technology platforms
Strong cross-functional leadership and stakeholder management skills
Experience leading digital transformation and leveraging AI to improve performance

Responsibilities

Define and lead global website strategy aligned to growth, pipeline, brand and customer experience goals
Establish the website as a measurable contributor to pipeline creation, progression, and conversion
Leveraged focused GEO/AEO approaches to keep Hyland top of mind in key online topics
Strategically help establish Hyland’s brand and evolving category in market on our web properties.
Translate go-to-market priorities into scalable digital experiences supporting campaigns, ABM, and full-funnel engagement
Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution
Establish KPIs, reporting, and operating rhythms aligned to marketing’s performance model
Drive continuous optimization through testing, personalization, AEO/GEO, SEO, and data-driven experimentation
Enable seamless, end-to-end buyer journeys from engagement through conversion
Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity
Align website experiences to campaign strategy and sales engagement
Partner across marketing, sales, and regional teams to support integrated execution
Balance centralized strategy with regional needs to drive consistency and scale
Provide visibility into website performance and digital engagement trends
Oversee content governance, UX, and information architecture to ensure consistency and usability and optimized for AEO/GEO
Evolve the web technology ecosystem (CMS, analytics, personalization, experimentation)
Leverage AI and emerging technologies to improve speed, personalization, and performance
Lead and develop a high-performing website and digital experience team
Establish scalable processes, governance, and best practices
Drive a culture of accountability, experimentation, and continuous improvement