Director, Digital Marketing & Web Strategy

Quaise Energy, Inc • Houston, TX

15h • Onsite

About The Position

The Director, Digital Marketing & Web Strategy will lead Quaise’s digital marketing ecosystem, website strategy, digital engagement initiatives, and marketing operations infrastructure to strengthen brand visibility, stakeholder engagement, and organizational growth. This role will oversee the development and optimization of digital platforms, campaigns, analytics, SEO strategy, content performance, and user experience initiatives that support commercialization, recruiting, investor engagement, industry visibility, and corporate communications objectives.
Working closely with Marketing & Communications, investor-facing teams, recruiting, technical teams, and executive leadership, the Director will develop and execute scalable digital strategies that improve audience engagement, strengthen digital brand presence, optimize performance metrics, and support Quaise’s long-term strategic objectives.
Additional responsibilities include managing digital vendors and platforms, supporting cross-functional collaboration, identifying opportunities for innovation and process improvement, and advancing initiatives that strengthen Quaise’s digital presence and operational effectiveness.

Requirements

• Deep expertise in digital marketing strategy, website management, SEO/SEM, analytics, digital advertising, and content optimization.
• Strong understanding of digital engagement strategies within technical, industrial, infrastructure, energy, or climate-tech industries.
• Experience building scalable digital ecosystems, analytics frameworks, marketing operations infrastructure, and conversion-focused user experiences.
• Strong analytical and data interpretation skills, with the ability to translate performance insights into actionable strategies and measurable outcomes.
• Experience managing CRM integrations, marketing automation platforms, analytics tools, CMS platforms, and AI-enabled marketing technologies.
• Exceptional project management, organizational, and prioritization skills within fast-paced environments.
• Strong collaboration and communication skills across technical, operational, creative, recruiting, and executive teams.
• Ability to translate complex technical and scientific concepts into effective digital experiences and audience-focused communications.
• Experience managing agencies, developers, consultants, and external digital partners.
• Strong understanding of digital accessibility, governance, content architecture, and UX best practices.
• Comfortable operating in dynamic, high-growth environments with evolving priorities and rapid execution needs.
• Bachelor’s degree in Marketing, Digital Media, Communications, Business, Information Systems, or related field required.
• 8+ years of progressive experience in digital marketing, web strategy, marketing operations, growth marketing, or related fields.
• Demonstrated experience leading website strategy, digital engagement initiatives, SEO optimization, analytics programs, and digital campaign execution.
• Experience supporting high-growth organizations, commercialization initiatives, or multi-stakeholder communications environments preferred.

Nice To Haves

• Experience within energy, infrastructure, advanced technology, engineering, climate tech, or other technically complex industries strongly preferred.

Responsibilities

• Develop and execute Quaise’s digital marketing and web strategy to support brand visibility, stakeholder engagement, commercialization efforts, recruiting initiatives, and long-term growth objectives.
• Lead the strategy, architecture, governance, optimization, and ongoing evolution of Quaise’s website and digital ecosystem.
• Build scalable digital marketing operations, analytics, reporting, and campaign infrastructure that support organizational growth and data-driven decision-making.
• Develop and manage SEO, SEM, digital advertising, content distribution, and audience engagement strategies across digital channels.
• Oversee digital performance measurement and reporting, including website analytics, campaign metrics, conversion optimization, engagement tracking, and audience insights.
• Evaluate and implement digital platforms, automation tools, AI-enabled workflows, CRM integrations, and marketing technologies that improve operational efficiency and digital effectiveness.
• Partner closely with Communications, Creative, Recruiting, Investor Relations, and technical teams to ensure alignment across digital content, messaging, branding, and user experience initiatives.
• Lead development and optimization of digital content strategies that strengthen stakeholder engagement, search visibility, technical storytelling, and audience conversion.
• Ensure consistency across digital branding, accessibility standards, governance policies, content architecture, and user experience best practices.
• Translate complex technical, scientific, and commercial concepts into engaging digital experiences and audience-focused content strategies.
• Support development and execution of digital campaigns tied to project milestones, fundraising initiatives, recruiting efforts, conferences, partnerships, and corporate announcements.
• Collaborate cross-functionally to align digital strategy with corporate communications, commercialization priorities, stakeholder engagement, recruiting, and business development initiatives.
• Monitor industry trends, digital engagement data, SEO performance, competitor activity, and evolving technologies to inform strategy and optimization efforts.
• Manage external agencies, developers, consultants, advertising partners, and digital vendors supporting Company initiatives.
• Support crisis communications, rapid-response updates, and executive communications initiatives across digital platforms as needed.
• Develop scalable workflows, governance processes, and content management standards that improve operational efficiency and digital execution quality.
• Performs other related duties as assigned.

Benefits

• Quaise Energy is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, religion, sex, national origin, genetic information, disability, military status or age.

What This Job Offers

• Job Type: Full-time
• Career Level: Director