Director, Digital Experience & Conversion

TOMS•Culver City, CA

2d•$180,000 - $190,000•Hybrid

About The Position

The Director, Digital Experience & Conversion is responsible for defining and driving the end-to-end customer experience across TOMS’ digital platforms, with a focus on conversion, usability, and brand consistency. This role leads UX strategy, design, and optimization efforts across eCommerce and digital touchpoints, partnering closely with Engineering and business stakeholders to deliver high-impact customer experiences.

Requirements

8+ years of experience in UX, product design, digital experience, or related disciplines.
Proven experience leading UX strategy and design execution across eCommerce or customer-facing digital platforms.
Experience with UX design leadership, digital customer journey design, and usability optimization
eCommerce experience design and conversion optimization
Solid understanding of design systems, interaction standards, and accessibility best practices
Testing, analytics, and user-insight-driven optimization
Cross-functional collaboration with Engineering, Marketing, and business stakeholders
Ability to lead through influence and elevate quality across the organization
Strong portfolio demonstrating ownership of customer journey, conversion-focused experiences, usability improvements, and digital design systems.
Experience partnering closely with Engineering, Product, Marketing, and business stakeholders to bring digital experiences from concept through launch.
Demonstrated ability to use analytics, testing, and user insights to improve customer experience and business outcomes.
Experience with Shopify or similar eCommerce platforms.

Nice To Haves

Retail, consumer, fashion, or direct-to-consumer brand experience is preferred.
Experience with A/B testing, CRO, design systems, and user research methodologies is preferred.
Bachelor’s degree in Design, Human-Computer Interaction, UX, Psychology, Marketing, or related field, or equivalent practical experience is preferred.
A genuine enthusiasm for TOMS' mission and a commitment to making kindness in business the norm.

Responsibilities

Own and drive the end-to-end user experience strategy across TOMS’ digital platforms, focusing on customer journey quality, conversion rate, usability, and engagement across key touchpoints
Lead UX design and execution for eCommerce experiences, including navigation, product discovery, PDP, cart, checkout, and other high-value customer interactions.
Own conversion rate and digital funnel performance across key eCommerce journeys, leveraging data, testing, and insights to continuously improve outcomes.
Partner with business stakeholders to translate requirements into intuitive, scalable, and high-performing user experiences that balance brand, functionality, and speed.
Drive continuous optimization through testing, analytics, and user insights, improving conversion, engagement, and overall digital performance.
Establish and maintain UX standards, design systems, interaction patterns, and best practices to ensure consistency, accessibility, and quality across all digital experiences
Build and evolve UX capabilities, processes, and working norms, operating with a hands-on, problem-solving mindset in a lean environment to support execution and ensure high-quality outcomes.

Benefits

Annual bonus based on the company's performance
Medical, dental, and vision insurance
401K with company matching
Generous PTO policy
12 paid annual holidays and one floating holiday
4 free pairs of shoes per year
Employee Discount on all of our products, plus discounts on partnering businesses
Wellness Program including resources for your mental health, physical well-being, personal finance, nutrition, etc.
DEI educational opportunities, including company-wide days of learning
Opportunities to volunteer with Giving Partners and Community Organizations