Sr Director, Digital Experience & Growth

Dayforce

23h•CA$192,000 - CA$300,000

About The Position

Reporting to the Vice President, Marketing Digital Transformation & Operations, the Sr Director, Digital Experience & Growth will lead the transformation of how buyers discover, evaluate, and engage with Dayforce in an increasingly AI-driven world. This leader is responsible for defining the vision, governance framework, and roadmap for Dayforce’s digital experience ecosystem, guiding the evolution from a traditional web-centric marketing model to an AI-enabled engagement and demand generation strategy. The role owns digital-sourced and digital-influenced pipeline targets and partners closely with Demand Generation, Sales, IT, and Marketing teams to drive measurable business growth, customer engagement, and revenue outcomes.

Requirements

12+ years of progressive leadership experience in digital experience, digital engagement, web strategy, digital transformation, or related disciplines.
Proven experience developing and executing digital strategies that support customer engagement, pipeline generation, and revenue growth.
Demonstrated experience applying AI technologies to improve customer acquisition, engagement, marketing performance, or operational efficiency.
Proven success leading enterprise-scale digital transformation initiatives.
Experience managing multidisciplinary teams across engineering, production, analytics, and platform management functions.
Demonstrated responsibility for managing digital technology investments, budgets, agencies, and vendor relationships.
Strong executive communication, stakeholder management, and change leadership capabilities.
Deep understanding of digital product management, content strategy, analytics, experimentation, and customer journey optimization.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Nice To Haves

Experience leading AI-first digital transformation initiatives within B2B SaaS organizations.
Expertise in Search Everywhere, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) strategies.
Experience scaling AI-enabled content operations and personalization programs.
Strong understanding of enterprise marketing technology ecosystems and modern digital engagement platforms.
Proven ability to connect digital experience investments directly to revenue growth and business outcomes.

Responsibilities

Lead Dayforce’s Digital Experience & Engagement Strategy
Define and execute the long-term vision, strategy, and roadmap for Dayforce’s digital engagement ecosystem.
Transform Dayforce’s digital presence beyond traditional web experiences to include AI assistants, conversational interfaces, search platforms, industry communities, and emerging digital channels.
Modernize digital engagement strategies, platforms, and operating models to align with evolving buyer behaviors and AI-driven engagement patterns.
Lead executive alignment and change management initiatives that support digital transformation.
Orchestrate connected buyer journeys across owned, earned, AI-mediated, and third-party channels.
Partner with operations teams to leverage behavioral, intent, and engagement signals to improve personalization, targeting, and conversion.
Own content architecture and strategy, ensuring structured, reusable, and AI-ready content across channels.
Establish a scalable content supply chain that supports all digital experiences.
Apply digital product management principles including roadmap prioritization, customer research, experimentation, and value realization.
Foster a culture of experimentation, rapid learning, and data-driven decision making.
Own Digital Demand Generation Growth & Acceleration
Own digital-sourced and digital-influenced pipeline goals and performance.
Drive conversion growth, revenue influence, buyer velocity, and customer acquisition cost efficiency.
Optimize conversion paths, user journeys, and content engagement through experimentation, analytics, and personalization.
Ensure executive visibility into key performance indicators and business outcomes.
Lead Search Everywhere, GEO & AEO Strategy
Lead Dayforce’s Search Everywhere strategy to support AI-first B2B buying journeys.
Develop strategies that improve visibility, authority, recommendations, and citation frequency across AI-powered discovery platforms including ChatGPT, Gemini, Claude, Perplexity, and future AI ecosystems.
Expand Dayforce’s presence across search engines, review sites, marketplaces, industry platforms, and emerging digital channels.
Oversee Digital Governance & Platform Strategy
Own governance frameworks, operating processes, and business strategy for Dayforce’s digital ecosystem.
Define platform strategies, business requirements, investment priorities, and roadmap decisions across CMS, DAM, personalization, experimentation, AI-enabled content, search, discovery, and analytics platforms.
Develop business cases and ROI frameworks supporting platform modernization and technology investments.
Establish standards, policies, and governance practices that ensure consistency, compliance, scalability, and security.
Build an AI-Enabled Digital Engagement Ecosystem
Lead the digital experience workstream within Dayforce’s broader AI-enabled marketing transformation.
Identify opportunities to improve scale, customer engagement, operational efficiency, and business impact through AI technologies.
Partner with IT, Marketing Automation, and Data teams to integrate emerging technologies into the digital ecosystem.
Develop a roadmap that positions Dayforce as a leader in AI-enabled engagement and next-generation buyer experiences.
Build & Lead High-Performing Teams
Lead multidisciplinary teams spanning web engineering, program management, production, and experience optimization.
Develop team capabilities in digital demand generation, digital product management, AI-enabled content operations, and experimentation.
Foster a culture of curiosity, accountability, innovation, and continuous improvement.
Attract, develop, and retain top digital talent.
Manage Strategic Agency & Vendor Partnerships
Lead relationships with strategic agencies, consulting partners, systems integrators, technology vendors, and service providers.
Negotiate contracts, establish performance expectations, and manage investments to maximize business value.