Sr. Strategist, Vertical Marketing, Telecom, Strategic Agency and Advertiser Marketing (SAAM)

Amazon • Culver City, CA

23h • Onsite

About The Position

At Amazon Ads, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth. The Growth Marketing team within Amazon Ads builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com. We do this by developing bespoke marketing programs that foster growth for advertisers, partners, and Amazon Ads. To further our mission, we're seeking a Senior Strategist of Telecom Vertical Marketing who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising. The Strategic Agency and Advertiser Marketing (SAAM) team drives growth through innovative programs with our most strategic advertisers and partners. We're seeking a results-driven marketer to develop and quarterback vertical partnerships that accelerate adoption, build pipeline, and influence revenue. Working closely with sales teams and marketing channels, you'll lead integrated marketing plans and forge collaborative relationships with enterprise clients and agency/tech partners. The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should have experience in the telecom vertical, developing insights-led content to educate and inspire enterprise telecom brands. The Sr. Strategist for Telecom will also be responsible for account based marketing, seamlessly navigating complex enterprise-level relationships with our most mature / sophisticated advertising customers. You should excel at leading cross-functional teams, developing integrated campaigns, and building cohesive customer journeys to lead advertisers down the funnel. We're looking for a skilled relationship builder adept at stakeholder management across all levels and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your ability to deliver innovative solutions across diverse partner categories, coupled with exceptional storytelling and communication skills, will be crucial. Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results.

Requirements

• Bachelor's degree
• 6+ years of Integrated B2B marketing experience, with focus on account-based and/or vertical marketing, and/or enterprise marketing
• Experience building, executing, driving direction and alignment of vertical marketing strategies with large cross-functional teams
• Exceptional organizational and project management skills to manage multiple campaigns and deadlines
• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience using data and metrics to drive improvements
• Strong written and verbal communication skills to effectively communicate with partners, internal teams, and senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 7+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

Nice To Haves

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Master's degree in marketing, advertising, or technology
• 4-5 years experience working with telecom brands/in the telecom vertical
• Experience in marketing to enterprise brands within a technology, advertising, or SaaS environment
• Experience managing marketing programs across time zones, regions, and global cross-functional teams
• Experience with project management and CRM tools like Workfront, Airtable and Salesforce

Responsibilities

• Develop and own the vertical strategy across 1:1 or 1:few programs for strategic telecom accounts
• Build joint go-to-market plans with sales, marketing, partner, and product teams to support growth across accounts
• Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
• Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
• Creation of custom content, sales enablement materials, and partner co-marketing assets
• Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
• Use insights to refine targeting, messaging, and tactics
• Serve as a voice of key accounts internally to inform product, messaging, and experience
• Provide regular updates to stakeholders and partners on campaign progress, results, and key insights

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior